摘要
移动购物主导的时代,网店良好的客动线设计对增加店铺优化流量、提升客单价、提高店铺销量具有重要意义。本文从移动端店铺的组成要素出发,重点研究了网店首页及商品详情页客动线的设计思路,为网店移动端的规划者提供一些启发。
In the era of mobile shopping,reasonable customers moving line planning is very important for improving optimizing customers flow,promoting average transaction value and increasing sales volumes.Starting from the components of mobile online shop,this paper focuses on the design ideas of customer moving line planning of the shop,including the design of home page and product details page ideas,so as to provide inspiration for the planners of mobile online shop.
作者
赵文
ZHAO Wen(Silicon Lake Vocational&Technical College,Kunshan 215332)
出处
《办公自动化》
2020年第23期18-20,共3页
Office Informatization
基金
2018年度江苏高校哲学社会科学研究项目基金项目“移动购物网页的客动线影响因素研究——以手机淘宝为例”的阶段性成果(项目编号:2018SJA1488)
关键词
网店
移动端
客动线
规划
online shop
mobile terminal
customers moving line
planning
