摘要
“一带一路”倡议为巴蜀文化的对外传播提供了重要的历史机遇,德国新政府的对华新政策又给巴蜀文化的对德传播带来了新的挑战,本文使用SWOT分析法分析了巴蜀文化在此背景下对德传播的优劣势以及即将面临的机遇和挑战,针对现状探究了相关的路径与方法,以期增强巴蜀文化的文化自信心和软实力,讲好巴蜀故事,为巴蜀文化的对德以及对外传播作出贡献。
The"Beltand Road"initiative provides an important historical opportunity for the external dissemination of Bashu culture.The new German government's new China policy has brought new challenges to the spread of Bashu culture to Germany.This paper will use the SWOT analysis method to analyze the advantages and disadvantages of the Bashu culture in this context,as well as the upcoming opportunities and challenges,and explore the relevant paths and methods for the current situation,in order to strengthen the self-confidence and the gentle power of the Bashu culture,to tell the stories of Bashu well and to contribute to the spread of the Bashu culture in Germany.
出处
《丝路百科》
2024年第7期59-66,共8页
Silk Road Encyclopedia
基金
绵阳师范学院2021年教学改革项目《巴蜀文化教育融入课堂教育教学的实践——以(旅游德语)课程为载体》,项目编号:Mnu-JY210363
2021年巴蜀文化国际传播研究中心一般项目《(旅游德语)课程中巴蜀文化资源的利用与传播》,项目编号:BSWH2021-YB012
关键词
“一带一路”
巴蜀文化
对德传播
方法与路径
the"Belt and Road"
Bashu culture
communication to Germany
methods and paths
