摘要
红色旅游是区域旅游的有益补充,应以游客为中心,摸清家底、科学评估,助力革命老区振兴。IPA分析法是进行游客满意度评测的有效方法,通过构建科学评价体系开展实证研究。本文以三亚梅山革命老区为研究区域,从四个维度开展红色旅游发展满意度分析,提出针对性策略。现阶段梅山红色旅游发展的关键在于,打造红色旅游品牌,提升管理与服务水平,加强红色旅游的沉浸式体验,积极落实已有规划和创新发展红色旅游。
Red tourism is a useful supplement to regional tourism.It should focus on tourists,learn thoroughly about tourism resources,goes under scientific evaluation,thus to help the revitalization of the old revolutionary area.The IPA analysis method is an effective method for the evaluation of tourist satisfaction.It conducts empirical research by constructing a scientific evaluation system.This paper takes Meishan Revolutionary base in Sanya as the research area,analyzes the satisfaction of red tourism development from four dimensions,and proposes targeted strategies.The paper holds that the key to the development of Meishan red tourism at this stage is to build a red tourism brand,improve management and service levels,strengthen the immersive experience of red tourism,and actively implement existing plans and innovatively develop red tourism.
作者
倪敬峰
赵昕
于淑艳
NI Jing-feng;ZHAO Xin;YU Shu-yan(School of Geography and Environment,Baoji University of Arts and Sciences,Baoji 721013;School of Tourism and Hotel Management,University of Sanya,572022,China)
出处
《红色文化资源研究》
2021年第1期177-188,共12页
Studies of Red Cultural Resources
基金
国家社科基金项目“中央苏区红色歌谣整理与时代价值研究”(项目编号:17BDJ067)
