摘要
近年来,随着短视频的发展,科普短视频逐渐成为新媒体时代科普的主力军,令科学知识更易获得、更易理解。随着越来越多创作者和用户参与其中,科普短视频在互联网空间逐渐形成了完整的知识共享传播闭环,对于推动全民科普时代的到来具有无可替代的重要价值。本文旨在关注科普短视频价值诠释的动态互动过程,对近年来现象级科普短视频进行内容分析,认为科普短视频具备科普价值、传播价值和互动价值,并指出对科学的祛魅是其科普价值的基础,交互相融是其传播价值的特征,多元参与是其互动价值的生成方式。本文通过阐明科普短视频对于科普的重要意义,以期为短视频助力科普提供一定的借鉴和建设性思路。
In recent years,with the development of short videos,science popularization short videos have gradually become the main force of science popularization in the new media era,which has made scientific knowledge more accessible and understandable.With the participation of more creators and users,science dissemination has gradually formed a complete knowledge-sharing and dissemination loop in the internet space.It has irreplaceable significance in promoting the arrival of the era of universal science popularization.This papper focuses on the dynamic interactive process of interpreting the value of science popularization short videos,analyzes the content of phenomenal science popularization short videos in recent years,and argues that science popularization short videos have science popularization value,dissemination value and interactive value.This papper also points out that the disenchantment of science is the basis of its science popularization value,the interaction and integration are the characteristics of its dissemination value,and diversified participation is the way of generating its interactive value.By clarifying the significance of short videos for science popularization,this papper tries to provide certain referencess and constructive ideas for short videos to help science popularization.
作者
马铨
朱启新
Ma Quan;Zhu Qixin(Television School,Communication University of China,Beijing 100024)
出处
《科普研究》
北大核心
2023年第6期24-31,95,共9页
Studies on Science Popularization
关键词
科普短视频
科普价值
传播价值
互动价值
science popularization short videos
science popularization value
dissemination value
interactive value
