摘要
随着社交媒体的广泛使用,社交媒体中用户的隐私管理问题越来越受到关注。研究基于传播隐私管理理论,从用户内部的自我表露动机和外部的社交情境角色压力出发,探讨微信朋友圈用户隐私管理的心理机制。研究发现,在自我表露动机中,他人中心导向动机通过负面评价恐惧正向影响隐私管理,自我中心导向动机则通过负面评价恐惧负向影响除迁移管理外的隐私管理维度。在角色压力中,角色超载通过正向影响用户的负面评价恐惧和隐私担忧而提升用户的隐私管理水平,角色冲突则通过负面评价恐惧而正向影响隐私管理。
With the widespread use of social media,users paid increasing attention to privacy management.Based on communication privacy management theory,a questionnaire survey(N=486)was conducted to explore the We Chat Moments privacy management mechanism with considerations of users’internal self-disclosure motivation and external role pressure.The results showed that in self-disclosure motivations,othersoriented disclosure motivation positively affects privacy management through fear of negative evaluation,whereas self-oriented disclosure motivation negatively affects privacy management through fear of negative evaluation,excluding the dimension of privacy migration management.In terms of role pressure,role overload enhances the level of users’privacy management by positively influencing users’fear of negative evaluation and privacy concerns,meanwhile,role conflict positively impacts privacy management by negatively affecting users’fear of negative evaluation.This study provided a new perspective for better understanding the complexity of users’social psychology and behaviors in the age of social media,as well as proposed practical suggestions for social media managers about how to improve operation services in the future.
作者
陈素白
项倩
CHEN Su-bai;XIANG Qian
出处
《新闻大学》
CSSCI
北大核心
2022年第12期32-45,122,共15页
Journalism Research
关键词
自我表露动机
角色压力
负面评价恐惧
隐私担忧
self-disclosure motivation
role pressure
fear of negative evaluation
privacy concerns
