摘要
本文使用文献计量方法对价值共创领域的样本文献进行了统计分析、共引分析和突现分析,识别出了价值共创领域的研究重点和发展趋势。研究结果表明:现阶段价值共创领域有三类研究重点,分别是价值共创理论研究、外部环境与服务生态系统研究和客户参与实践研究。近年来,价值共创领域的研究重点由服务主导逻辑和顾客参与理论向企业生态系统和商业模式创新转变。通过共引分析,我们发现了价值共创领域未来的两大研究重点:(1)价值共创和生态系统研究,包括商业生态系统框架建构和企业的生态位与战略决策问题等;(2)价值共创和商业模式研究,包括企业共创价值影响因素和商业模式创新等。对这些新兴研究热点开展文献计量研究能够进一步完善现有的价值共创理论,也可以对现代企业战略决策与商业模式创新提供理论创新指导。
This paper conducts a statistical analysis,a co-citation analysis and a burst analysis of the sample literatures in the field of value co-creation,and identifies the research focus and trend.The results show that there are three kinds of research focus in the field of value co-creation at the present stage,including value co-creation theory,external environment and service ecosystem,and customer participation practice.In the past 16 years,the research focus in the field of value co-creation has shifted from service-dominant logic and customer participation to enterprise ecosystem and business model innovation.We find two priorities for future researches in the field of value co-creation:(1)Value co-creation and ecosystem research,including the construction of business ecosystem framework and the niche and strategic decision-making of enterprises.(2)Value co-creation and business model,including the influencing factors of enterprise co-created value and business model innovation.Bibliometric analysis on these emerging research hotspots can not only improve the existing value co-creation theory,but also provide theoretical support and practical guidance for enterprise strategic decision-making and business model innovation.
作者
姜尚荣
乔晗
张思
刘颖
胡毅
徐艳梅
Jiang Shangrong;Qiao Han;Zhang Si;Liu Ying;Hu Yi;Xu Yanmei(School of Economics and Management,University of Chinese Academy of Sciences,Beijing 100190)
出处
《管理评论》
CSSCI
北大核心
2020年第2期3-17,共15页
Management Review
基金
国家自然科学基金项目(71872171)。
