Co-branding,as an innovative consumer model,is increasingly favored by“Generation Z”consumers and has become a preferred strategy for many brands to expand their market reach and achieve widespread recognition.Howev...Co-branding,as an innovative consumer model,is increasingly favored by“Generation Z”consumers and has become a preferred strategy for many brands to expand their market reach and achieve widespread recognition.However,with the rapid growth of the co-branding economy,trademark infringement issues related to co-branded products have become more prevalent,posing significant obstacles to the successful execution of co-branding marketing activities.Based on the different legal statuses of trademarks,this study systematically analyzes the various infringement risks that may arise in the use of trademarks within co-branding practices and explores corresponding risk prevention measures.The objective is to provide strong support for the healthy and sustainable development of the co-branding economy.展开更多
The right to claim for damages for infringement is of the character of credit and an object of limitation of action. In case of trademark right infringement, the provision on limitation of action of the General Pr... The right to claim for damages for infringement is of the character of credit and an object of limitation of action. In case of trademark right infringement, the provision on limitation of action of the General Principles of the Civil Law also apply to the trademark proprietor's right to claim for damages for infringement.……展开更多
文摘Co-branding,as an innovative consumer model,is increasingly favored by“Generation Z”consumers and has become a preferred strategy for many brands to expand their market reach and achieve widespread recognition.However,with the rapid growth of the co-branding economy,trademark infringement issues related to co-branded products have become more prevalent,posing significant obstacles to the successful execution of co-branding marketing activities.Based on the different legal statuses of trademarks,this study systematically analyzes the various infringement risks that may arise in the use of trademarks within co-branding practices and explores corresponding risk prevention measures.The objective is to provide strong support for the healthy and sustainable development of the co-branding economy.
文摘 The right to claim for damages for infringement is of the character of credit and an object of limitation of action. In case of trademark right infringement, the provision on limitation of action of the General Principles of the Civil Law also apply to the trademark proprietor's right to claim for damages for infringement.……
