In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new...In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new products for brands.However,in 2024,the cosmetics filing market further declined,with a total of more than 550,000 new products registered and filed,a decrease of 3%compared to 2023.Specifically on the brand side,there were more“declining”:PROYA registered and filed 55 new products,down 9.8%year on year.展开更多
The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s n...The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s no profit.”“No one can make a single cent from Douyin—your return on investment in traffic will always be controlled at a fixed point.”By leveraging algorithms,platforms have gained the upper hand and control.展开更多
The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients...The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients and technologies is accelerating.In particular,a number of relevant achievements have been focused on the November 2023 China International Import Expo.Among them,new patented ingredients/technologies launched in the past year accounted for six cases.They include Shiseido’s Neomyone,Unilever’s Glutathione meta-technology,Amore Pacific's Fonoin,Estee Lauder's Sertiin Age Reversal Technology,Kose’s IPS cell research technology,and Procter&Gamble’s OLAY’s“Collagen Visualization”technology,etc..展开更多
The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(IC...The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(ICC)of the China Advertising Association devoted to assisting Chinese brands go international.Its first activity was held at Huawei's headquarters in Shenzhen,aimed at helping the internationalization of Chinese brands.展开更多
One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as signif...One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.展开更多
This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive li...This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.展开更多
Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and ...Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.展开更多
With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important r...With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.展开更多
The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for t...The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for the liquor brands with the same flavor and the same alcohol content is essential. However, it is also difficult because the components of such liquor samples are very similar. Near-infrared (NIR) spectroscopy combined with partial least squares discriminant analysis (PLS-DA) was applied to identification of liquor brands with the same flavor and alcohol content. A total of 160 samples of Luzhou Laojiao liquor and 200 samples of non-Luzhou Laojiao liquor with the same flavor and alcohol content were used for identification. Samples of each type were randomly divided into the modeling and validation sets. The modeling samples were further divided into calibration and prediction sets using the Kennard-Stone algorithm to achieve uniformity and representativeness. In the modeling and validation processes based on PLS-DA method, the recognition rates of samples achieved 99.1% and 98.7%, respectively. The results show high prediction performance for the identification of liquor brands, and were obviously better than those obtained from the principal component linear discriminant analysis method. NIR spectroscopy combined with the PLS-DA method provides a quick and effective means of the discriminant analysis of liquor brands, and is also a promising tool for large-scale inspection of liquor food safety.展开更多
Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojia...Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojiao, a popular liquor with strong fragrant flavor, was used as the identified liquor brand (160 samples, negative, 52 vol alcoholicity). Liquors of 10 other brands with strong fragrant flavor were used as the interferential brands (200 samples, positive, 52 vol alcoholicity). The Kennard-Stone algorithm was used for the division of modeling samples to achieve uniformity and representativeness. Based on the MW-PLS-DA, a simplified optimal model set with 157 wavebands was further proposed. This set contained five types of wavebands corresponding to the NIR absorption bands of water, ethanol, and other micronutrients (i.e., acids, aldehydes, phenols, and aromatic compounds) in liquor for practical choice. Using five selected simple models with 4775 - 4239, 7804 - 6569, 6264 - 5844, 9435 - 7896, and 12066 - 10373 cm-1, the validation recognition rates were obtained as 99.3% or higher. Results show good prediction performance and low model complexity, and also provided a valuable reference for designing small dedicated instruments. The proposed method is a promising tool for large-scale inspection of liquor food safety.展开更多
China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited mark...China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.展开更多
This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional ident...This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.展开更多
Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innov...Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,展开更多
Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a mode...Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a model of how objects interact with signs and interpreters （C. S. Peirce） or how linguistic symbols are related to the objects they represent （Ogden and Richards 1923）. However, these triangles can be traced back to the 4th century BC, in Aristotle＇s Organon, when it was first mentioned the importance of images and signs in the creation of meaning. The nature of universals as mental images and their relation to the objects is still debated and, recently Lambert Wiesing＇s The Philosophy of Perception challenges current theories of perception. Taking perception to be real is in the core of the new debates about concept of mind. What the reality means for a subject is a central philosophical question （Meztinger, The Ego tunnel）. The new triangle of meaning is not only a relation among objects, realities, signs but a relation among real, objectified entities, irrespective if they are in the mind or outside it. In this new approach, the question of how human perception is possible is reformulated by questions about what perception induces us to be and do. Perceptions are embodied, to be visible, and to continually participate in the public and physical world we perceive. Looking back to Aristotle＇s work from these new approaches our paper argues that Aristotelian images were conceived by him as entities strongly related to action. As mind perceptions which determine us to act, they do not have a passive role but rather taking the lead in our life. This is very much in line with modem philosophical thinking. His thoughts about images and dynamics of reality based on perception and images had important consequences in economics, marketing and branding, giving to perceptions an active role in turning potential reality in actual reality. Brands are in fact images and perceptions in action and interaction and are built in order to compel us to act either to influence or to be influenced.展开更多
The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbo...The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.展开更多
The competition anaong cellphone brands in the world is getting fiercer and fiercer in 3G era. This paper intends to examine the level of consumers＇ brand origin recognition accuracy of high-involved products （refer...The competition anaong cellphone brands in the world is getting fiercer and fiercer in 3G era. This paper intends to examine the level of consumers＇ brand origin recognition accuracy of high-involved products （referred to hereafter as BORAx）, investigate the factors facilitating BORAHI, and trace the implications of BORAHHI on brand evaluation, especially in cellphone industry. The BORAHI is measured in China through cellphones as the product object and a consumers＇ cognitive model of BORAhn is built. The paper concludes that： Chinese urban consumers have a fairly high BORAHHI; better-educated consumers demonstrate higher BORAHHI scores for foreign brands; rmle consumers have higher BORAHI scores than fe-rrules consumers; consumers lower in ethnocen-trism exhibit higher level of BORAHI for foreign brands, and ethnocentrism has no effect on BO-RAHI for local brands; international experience is not related to BORAHI for local brands; internation-al experience is positively related to education and income respectively, but it is negatively related to age. This research finds that the consumer behavior in China, one of emerging markets, is significantly different from that in developed countries.展开更多
Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.T...Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.This paper introduces the characteristics of fruit industry in 16 autonomous prefectures and 47 autonomous counties under the jurisdiction of the Yangtze River Economic Belt.It studies the intellectual property resources of brand marks from the aspects of geographical indications,collective trademarks,certification trademarks,well-known trademarks in China and national design patents,and analyzes the main problems of brand and high-quality development of fruit industry in these ethnic autonomous areas.Finally,it puts forward some strategies,such as improving the protection of intellectual property rights of geographical indications,using intellectual property rights of brand signs,building modern seed industry upgrading project,drawing lessons from the experience of thousand villages demonstration project,ensuring that large-scale poverty does not occur,and building a diversified food supply system.展开更多
文摘In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new products for brands.However,in 2024,the cosmetics filing market further declined,with a total of more than 550,000 new products registered and filed,a decrease of 3%compared to 2023.Specifically on the brand side,there were more“declining”:PROYA registered and filed 55 new products,down 9.8%year on year.
文摘The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s no profit.”“No one can make a single cent from Douyin—your return on investment in traffic will always be controlled at a fixed point.”By leveraging algorithms,platforms have gained the upper hand and control.
文摘The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients and technologies is accelerating.In particular,a number of relevant achievements have been focused on the November 2023 China International Import Expo.Among them,new patented ingredients/technologies launched in the past year accounted for six cases.They include Shiseido’s Neomyone,Unilever’s Glutathione meta-technology,Amore Pacific's Fonoin,Estee Lauder's Sertiin Age Reversal Technology,Kose’s IPS cell research technology,and Procter&Gamble’s OLAY’s“Collagen Visualization”technology,etc..
文摘The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(ICC)of the China Advertising Association devoted to assisting Chinese brands go international.Its first activity was held at Huawei's headquarters in Shenzhen,aimed at helping the internationalization of Chinese brands.
文摘One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.
文摘This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.
文摘Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.
文摘With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.
文摘The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for the liquor brands with the same flavor and the same alcohol content is essential. However, it is also difficult because the components of such liquor samples are very similar. Near-infrared (NIR) spectroscopy combined with partial least squares discriminant analysis (PLS-DA) was applied to identification of liquor brands with the same flavor and alcohol content. A total of 160 samples of Luzhou Laojiao liquor and 200 samples of non-Luzhou Laojiao liquor with the same flavor and alcohol content were used for identification. Samples of each type were randomly divided into the modeling and validation sets. The modeling samples were further divided into calibration and prediction sets using the Kennard-Stone algorithm to achieve uniformity and representativeness. In the modeling and validation processes based on PLS-DA method, the recognition rates of samples achieved 99.1% and 98.7%, respectively. The results show high prediction performance for the identification of liquor brands, and were obviously better than those obtained from the principal component linear discriminant analysis method. NIR spectroscopy combined with the PLS-DA method provides a quick and effective means of the discriminant analysis of liquor brands, and is also a promising tool for large-scale inspection of liquor food safety.
文摘Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojiao, a popular liquor with strong fragrant flavor, was used as the identified liquor brand (160 samples, negative, 52 vol alcoholicity). Liquors of 10 other brands with strong fragrant flavor were used as the interferential brands (200 samples, positive, 52 vol alcoholicity). The Kennard-Stone algorithm was used for the division of modeling samples to achieve uniformity and representativeness. Based on the MW-PLS-DA, a simplified optimal model set with 157 wavebands was further proposed. This set contained five types of wavebands corresponding to the NIR absorption bands of water, ethanol, and other micronutrients (i.e., acids, aldehydes, phenols, and aromatic compounds) in liquor for practical choice. Using five selected simple models with 4775 - 4239, 7804 - 6569, 6264 - 5844, 9435 - 7896, and 12066 - 10373 cm-1, the validation recognition rates were obtained as 99.3% or higher. Results show good prediction performance and low model complexity, and also provided a valuable reference for designing small dedicated instruments. The proposed method is a promising tool for large-scale inspection of liquor food safety.
文摘China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.
基金The 2022 High-level Talents Research Launch Project of SPPC,2022RCKY10。
文摘This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.
文摘Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,
文摘Aristotle＇s general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a model of how objects interact with signs and interpreters （C. S. Peirce） or how linguistic symbols are related to the objects they represent （Ogden and Richards 1923）. However, these triangles can be traced back to the 4th century BC, in Aristotle＇s Organon, when it was first mentioned the importance of images and signs in the creation of meaning. The nature of universals as mental images and their relation to the objects is still debated and, recently Lambert Wiesing＇s The Philosophy of Perception challenges current theories of perception. Taking perception to be real is in the core of the new debates about concept of mind. What the reality means for a subject is a central philosophical question （Meztinger, The Ego tunnel）. The new triangle of meaning is not only a relation among objects, realities, signs but a relation among real, objectified entities, irrespective if they are in the mind or outside it. In this new approach, the question of how human perception is possible is reformulated by questions about what perception induces us to be and do. Perceptions are embodied, to be visible, and to continually participate in the public and physical world we perceive. Looking back to Aristotle＇s work from these new approaches our paper argues that Aristotelian images were conceived by him as entities strongly related to action. As mind perceptions which determine us to act, they do not have a passive role but rather taking the lead in our life. This is very much in line with modem philosophical thinking. His thoughts about images and dynamics of reality based on perception and images had important consequences in economics, marketing and branding, giving to perceptions an active role in turning potential reality in actual reality. Brands are in fact images and perceptions in action and interaction and are built in order to compel us to act either to influence or to be influenced.
文摘The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.
基金This paper was supported by the National Basic Research Pro-gram of China under Crant No. 2012CB315805 the National Natural Science Foundation of China under Crants No. 71172135, No. 71201011+1 种基金 the Ministry of FAucatinn of the People＇s Republic of China under Crant No. 09YJC630074 the Fundamental Research Funds for the Central Universities under Crant No. 2011 RC044.
文摘The competition anaong cellphone brands in the world is getting fiercer and fiercer in 3G era. This paper intends to examine the level of consumers＇ brand origin recognition accuracy of high-involved products （referred to hereafter as BORAx）, investigate the factors facilitating BORAHI, and trace the implications of BORAHHI on brand evaluation, especially in cellphone industry. The BORAHI is measured in China through cellphones as the product object and a consumers＇ cognitive model of BORAhn is built. The paper concludes that： Chinese urban consumers have a fairly high BORAHHI; better-educated consumers demonstrate higher BORAHHI scores for foreign brands; rmle consumers have higher BORAHI scores than fe-rrules consumers; consumers lower in ethnocen-trism exhibit higher level of BORAHI for foreign brands, and ethnocentrism has no effect on BO-RAHI for local brands; international experience is not related to BORAHI for local brands; internation-al experience is positively related to education and income respectively, but it is negatively related to age. This research finds that the consumer behavior in China, one of emerging markets, is significantly different from that in developed countries.
基金Supported by Special Soft Science Research Project for Hubei Province Science and Technology Innovation Talents and Services(2022EDA060).
文摘Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.This paper introduces the characteristics of fruit industry in 16 autonomous prefectures and 47 autonomous counties under the jurisdiction of the Yangtze River Economic Belt.It studies the intellectual property resources of brand marks from the aspects of geographical indications,collective trademarks,certification trademarks,well-known trademarks in China and national design patents,and analyzes the main problems of brand and high-quality development of fruit industry in these ethnic autonomous areas.Finally,it puts forward some strategies,such as improving the protection of intellectual property rights of geographical indications,using intellectual property rights of brand signs,building modern seed industry upgrading project,drawing lessons from the experience of thousand villages demonstration project,ensuring that large-scale poverty does not occur,and building a diversified food supply system.
