Purpose:What factors influence conscious consumerism,especially related to race and gender identities?This scholarship explores three white women-led social responsibility organizations’(SROs)aspirations to encourage...Purpose:What factors influence conscious consumerism,especially related to race and gender identities?This scholarship explores three white women-led social responsibility organizations’(SROs)aspirations to encourage conscious consumerism as well as factors that influence conscious consumerism.Design/methodology/approach:Using the Black feminist thought and sustainability development theory,the data were analyzed using a thematic analysis to explore the activation of the white savior industrial complex(WSIC)in SROs.Interviews provided in-depth knowledge of the SRO culture including,but not limited to,insight on social exclusion and partnerships.Findings:Noonday Collection,Sseko Designs,and Trades of Hope,all SROs,aspire to be dedicated to people,planet,and profit and encourage conscious consumerism as a means for their customer base and sales consultants to“do their part”,and yet,an unintended consequence of the SROs’work is social exclusion and white saviorism.Originality:This scholarship investigates what can be done to dismantle the overreliance of conscious consumerism in an effort to finally strip white saviorism,and its role in the white savior industrial complex(WSIC),of its power.展开更多
Consumption has been paid much more attention in China in recent years and it is more popular in literature as well. This paper is trying to analyze the disillusionment of the American Dream in The Great Gatsby from t...Consumption has been paid much more attention in China in recent years and it is more popular in literature as well. This paper is trying to analyze the disillusionment of the American Dream in The Great Gatsby from the perspective of consumerism. Readers can better learn about Gatsby＇s wasteful, luxurious and lavish consumption through the analysis of his great ambitions so that his twisted consumption impacts his wrong words and deeds and conduces his disillusionment of his American Dream.展开更多
In Goodbye,Columbus,the lower-class Neil Krugman falls in love with the upper-class Brenda Patimkin partly driven by wealth,and the lovers’relationship and Brenda’s relationship with her family are deeply affected b...In Goodbye,Columbus,the lower-class Neil Krugman falls in love with the upper-class Brenda Patimkin partly driven by wealth,and the lovers’relationship and Brenda’s relationship with her family are deeply affected by consumerism.Therefore,this paper tries to elucidate the embodiment of consumerism in Goodbye,Columbus and the negative impacts caused by it,aiming to arouse the reflection on the money-oriented consumer society.展开更多
The Great Gatsby was a classic of the 1920 s. The consumption phenomenon described, consumerism and its characteris-tics embodied in it were the true portrayal of society at that time. Also, the modern Chinese society...The Great Gatsby was a classic of the 1920 s. The consumption phenomenon described, consumerism and its characteris-tics embodied in it were the true portrayal of society at that time. Also, the modern Chinese society looks exactly the same. Takinghistory as a mirror, the revelation of the book could enlighten Chinese society to solve current related problems and look into the fu-ture. Mainly, the research process is to read up, think deeply, use for reference and come up with new ideas.展开更多
From the aspect of consumerism to this text analyze Sister Carrie's"American dream"destruction. The author wholly and deeply analyzes the embodiment of consumerism in Dreiser's Sister Carrie and Drei...From the aspect of consumerism to this text analyze Sister Carrie's"American dream"destruction. The author wholly and deeply analyzes the embodiment of consumerism in Dreiser's Sister Carrie and Dreiser's outlook and values under the effect of consumerism. To prove that the reason for destruction of Carrie's American dream is consumerism.展开更多
The Sun Also Rises,as the representative work of Ernest Hemingway,had been studied from various perspectives by the researchers.This thesis focuses on the consumerism culture in the novel.The theory of consumerism cul...The Sun Also Rises,as the representative work of Ernest Hemingway,had been studied from various perspectives by the researchers.This thesis focuses on the consumerism culture in the novel.The theory of consumerism culture became a comparative⁃ly new theory after World War I and is now called consumerism.This thesis is divided into an introduction,the main body and a conclusion.The introduction shows the researches of home and abroad and comes up with the theme of consumerism revealed in The Sun Also Rises based on the researches.The main body consists of three parts.The first chapter discusses the rise of consumer⁃ism in The Sun Also Rises.By analyzing the social background and elements of consumerism,the thesis looks at the consumerism in the novel.The second chapter explores the attitudes of Jake Barnes and Lady Brett Ashely toward consumption as well as the con⁃sumption pattern in the novel.The last chapter discusses Hemingway’s value orientation,the pursuit for the consumption of the modern people and women as the prime consumer in contemporary society[18].The conclusion summarizes the main ideas discussed in the previous chapters and offers reflections on consumerism for contemporary China.展开更多
The Double Take column looks at a single topic from an African and Chinese perspective. This month we discuss the habit of spending more than necessary.Irrelevant to Happiness TAIWO BLESSING OGUNSEYI A 36-year-old Nig...The Double Take column looks at a single topic from an African and Chinese perspective. This month we discuss the habit of spending more than necessary.Irrelevant to Happiness TAIWO BLESSING OGUNSEYI A 36-year-old Nigerian lecturer in Yibin, Sichuan Province Consumerism, which is also referred to as materialism, is a condition where one buys goods not necessarily because they are needed, but to get some form of happiness from them, or for the status they confer.展开更多
In Location-Based Social Media:Space,Time,and Identity,Leighton Evans and Michael Saker present a comprehensive way of thinking about Location-Based Social Media Networking(LBSN)for a scholarly audience.The most basic...In Location-Based Social Media:Space,Time,and Identity,Leighton Evans and Michael Saker present a comprehensive way of thinking about Location-Based Social Media Networking(LBSN)for a scholarly audience.The most basic understanding of LBSN is the act of“checking in”and sharing a location across a social network.However,Evans and Saker explain that this act of marking a physical presence in a place at a particular time creates profound effects on spatiality,identity,and temporality.Using Evans and Saker's work as a starting base for understanding the effects of LBSN on the individual,I study the implications of LBSN features in monolithic social media platforms as a tool for consumerism and surveillance for marketers,the state,and everyday individuals.展开更多
In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.展开更多
1998/3/7(篇中的比喻头透出了强烈的求知欲。没有这点精神,岂能过关斩将?) Now I am really looking forward to taking the modern literature course next term.The focus of the course will be proses and poems,both British and A...1998/3/7(篇中的比喻头透出了强烈的求知欲。没有这点精神,岂能过关斩将?) Now I am really looking forward to taking the modern literature course next term.The focus of the course will be proses and poems,both British and American展开更多
Facing serious environmental problems,governments and manufacturers are taking action to reduce carbon emissions.Among these endeavors,carbon tax policy are widely adopted by governments,and trade-old-for-new(TON)and ...Facing serious environmental problems,governments and manufacturers are taking action to reduce carbon emissions.Among these endeavors,carbon tax policy are widely adopted by governments,and trade-old-for-new(TON)and trade-old-for-remanufactured(TOR)are offered by manufacturers and subsidized by governments.To explore the effects of remanufacturer competition and carbon tax on the manufacturer’s TON and TOR decisions and the environment,we formulate three profit maximization models and present some theoretical and numerical analyses.The results show that,under the remanufacturer competition and carbon tax,the manufacturer’s optimal price and production decisions mainly depend on consumer willingness and carbon tax rate.A higher consumer willingness to manufacturer’s remanufactured products will decrease the demand for the manufacturer’s TON,but it always increases the demand for the manufacturer’s TOR.A higher consumer willingness to remanufacturer’s products will not affect the demand for the manufacturer’s TON;however,it will reduce the demand for manufacturer’s TOR.In addition,we find that a higher carbon tax rate always reduces total carbon emission reduction,and that it may increase the manufacturer’s profit due to the increase in TOR demand.展开更多
Significant technological trends are impacting health care,from consumerisation,datafication,circular economy,and platformization of services.Web 3.0,or the Internet of Value,enables direct peer-to-peer value exchange...Significant technological trends are impacting health care,from consumerisation,datafication,circular economy,and platformization of services.Web 3.0,or the Internet of Value,enables direct peer-to-peer value exchange,opening up new business models that will impact health care.Among the many technologies that will also be part of the healthcare transformation is artificial intelligence,which shocked the world with the debut of ChatGPT in 2022.This opinion piece will explore how AI underpins the health transformation and,far from being an enemy of health,is the critical friend health care has been waiting for.展开更多
In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to...In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to measure customer lifetime value(CLV)as the basis for determining long-term firm performance,and we provide an empirical analysis of the relationship between omni-channel retailing and CLV.The results suggest that omni-channel retailing may effectively enhance CLV.Further analysis reveals that this process is influenced by heterogeneous consumer requirements and that significant differences exist in the extent to which the omni-channel transition may influence CLV depending on consumer preferences for diversity of commodities,sensitivity to the cost of contract performance,and sensitivity to warehousing costs.Hence,retailers should provide consumers with a complete portfolio of goods and services based on target consumers’heterogeneous requirements in order to increase omni-channel efficiency.展开更多
Productivity and international energy price shocks are reflected in PPI and CPI via industrial chains.China’s in-depth participation into the global value chains has increasingly lengthened its industrial production ...Productivity and international energy price shocks are reflected in PPI and CPI via industrial chains.China’s in-depth participation into the global value chains has increasingly lengthened its industrial production chains.The question is how the changing length of production chains will affect CPI and PPI,as well as CPI-PPI correlation?By constructing a global input-output price model,this paper offers a theoretical discussion on the impact of production chain length on the CPI-PPI divergence.Our findings suggest that the price shock of international bulk commodities has a greater impact on China’s PPI than that on CPI.The effects on both China’s PPI and CPI estimated by using the single-country input-output model are higher than the results estimated with the global input-output model.However,the difference between CPI and PPI variations estimated with the global input-output model is greater than the result estimated with the single-country input-output model,which supports the view that the lengthening of production chains,especially international production chains,leads to a divergence between CPI and PPI.Empirical results based on cross-national panel data also suggest that the lengthening of production chains has reduced the CPI-PPI correlation for countries,i.e.the lengthening of production chains has increased the PPI-CPI divergence.That is to say,policymakers should target not just CPI in maintaining price stability,but instead focus on the stability of both PPI and CPI.Efforts can be made to proactively adjust the price index system,and formulate the industrial chain price index.展开更多
With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between busine...With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.展开更多
In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it criti...In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it critical for companies to understand how consumers react to such information in order to safeguard their image and maintain customer loyalty.Brand rumors,often unverified or false,can spread rapidly through platforms like Twitter,Facebook,and online forums,significantly impacting consumer perceptions and market positions.The ability of consumers to counteract these rumors is a crucial aspect of modern brand management.This study aims to explore consumer brand rumor counteraction behavior,focusing on how consumers respond to rumors and how their actions can mitigate the negative effects of misinformation on brands.By analyzing key factors such as skepticism,fact-checking,and counter-narrative amplification,this paper provides valuable insights into consumer behaviors that influence brand reputation and offers practical implications for effective brand management strategies.展开更多
To thoroughly understand market opportunity of freeze-dried facial mask and deeply get insight of consumers’usage behavior and needs,evaluate sensory feelings of 10 screened commercial freeze-dried facial mask produc...To thoroughly understand market opportunity of freeze-dried facial mask and deeply get insight of consumers’usage behavior and needs,evaluate sensory feelings of 10 screened commercial freeze-dried facial mask products,group test products according to the differences of sensory attributions via Principal Component Analysis(PCA)and Agglomerative Hierarchical Clustering(AHC),pick up the representative products.Freeze-dried facial mask users evaluate satisfaction degree of picked up products and participate survey of usage behavior/cognition.Analyze consumer data by AHC to get consumer segmentations and their profile.The test results show that,sensory data and consumer data,which is from consumers test of screened representative products by performing PCA and AHC on sensory data,can be verified mutually.It is helpful to understand the needs of consumer segmentations and reason to buy by combining sensory data and consumer test.展开更多
F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of un...F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of unparalleled prosperity.However,in the context of consumer culture,individuals often transition from being masters of their possessions to becoming enslaved by them.As a result,their behaviours and values become increasingly associated with extravagance and consumption.This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby.The meanings embedded in the novel are revealed from a different perspective.展开更多
The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the...The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.展开更多
文摘Purpose:What factors influence conscious consumerism,especially related to race and gender identities?This scholarship explores three white women-led social responsibility organizations’(SROs)aspirations to encourage conscious consumerism as well as factors that influence conscious consumerism.Design/methodology/approach:Using the Black feminist thought and sustainability development theory,the data were analyzed using a thematic analysis to explore the activation of the white savior industrial complex(WSIC)in SROs.Interviews provided in-depth knowledge of the SRO culture including,but not limited to,insight on social exclusion and partnerships.Findings:Noonday Collection,Sseko Designs,and Trades of Hope,all SROs,aspire to be dedicated to people,planet,and profit and encourage conscious consumerism as a means for their customer base and sales consultants to“do their part”,and yet,an unintended consequence of the SROs’work is social exclusion and white saviorism.Originality:This scholarship investigates what can be done to dismantle the overreliance of conscious consumerism in an effort to finally strip white saviorism,and its role in the white savior industrial complex(WSIC),of its power.
文摘Consumption has been paid much more attention in China in recent years and it is more popular in literature as well. This paper is trying to analyze the disillusionment of the American Dream in The Great Gatsby from the perspective of consumerism. Readers can better learn about Gatsby＇s wasteful, luxurious and lavish consumption through the analysis of his great ambitions so that his twisted consumption impacts his wrong words and deeds and conduces his disillusionment of his American Dream.
文摘In Goodbye,Columbus,the lower-class Neil Krugman falls in love with the upper-class Brenda Patimkin partly driven by wealth,and the lovers’relationship and Brenda’s relationship with her family are deeply affected by consumerism.Therefore,this paper tries to elucidate the embodiment of consumerism in Goodbye,Columbus and the negative impacts caused by it,aiming to arouse the reflection on the money-oriented consumer society.
文摘The Great Gatsby was a classic of the 1920 s. The consumption phenomenon described, consumerism and its characteris-tics embodied in it were the true portrayal of society at that time. Also, the modern Chinese society looks exactly the same. Takinghistory as a mirror, the revelation of the book could enlighten Chinese society to solve current related problems and look into the fu-ture. Mainly, the research process is to read up, think deeply, use for reference and come up with new ideas.
文摘From the aspect of consumerism to this text analyze Sister Carrie's"American dream"destruction. The author wholly and deeply analyzes the embodiment of consumerism in Dreiser's Sister Carrie and Dreiser's outlook and values under the effect of consumerism. To prove that the reason for destruction of Carrie's American dream is consumerism.
文摘The Sun Also Rises,as the representative work of Ernest Hemingway,had been studied from various perspectives by the researchers.This thesis focuses on the consumerism culture in the novel.The theory of consumerism culture became a comparative⁃ly new theory after World War I and is now called consumerism.This thesis is divided into an introduction,the main body and a conclusion.The introduction shows the researches of home and abroad and comes up with the theme of consumerism revealed in The Sun Also Rises based on the researches.The main body consists of three parts.The first chapter discusses the rise of consumer⁃ism in The Sun Also Rises.By analyzing the social background and elements of consumerism,the thesis looks at the consumerism in the novel.The second chapter explores the attitudes of Jake Barnes and Lady Brett Ashely toward consumption as well as the con⁃sumption pattern in the novel.The last chapter discusses Hemingway’s value orientation,the pursuit for the consumption of the modern people and women as the prime consumer in contemporary society[18].The conclusion summarizes the main ideas discussed in the previous chapters and offers reflections on consumerism for contemporary China.
文摘The Double Take column looks at a single topic from an African and Chinese perspective. This month we discuss the habit of spending more than necessary.Irrelevant to Happiness TAIWO BLESSING OGUNSEYI A 36-year-old Nigerian lecturer in Yibin, Sichuan Province Consumerism, which is also referred to as materialism, is a condition where one buys goods not necessarily because they are needed, but to get some form of happiness from them, or for the status they confer.
文摘In Location-Based Social Media:Space,Time,and Identity,Leighton Evans and Michael Saker present a comprehensive way of thinking about Location-Based Social Media Networking(LBSN)for a scholarly audience.The most basic understanding of LBSN is the act of“checking in”and sharing a location across a social network.However,Evans and Saker explain that this act of marking a physical presence in a place at a particular time creates profound effects on spatiality,identity,and temporality.Using Evans and Saker's work as a starting base for understanding the effects of LBSN on the individual,I study the implications of LBSN features in monolithic social media platforms as a tool for consumerism and surveillance for marketers,the state,and everyday individuals.
文摘In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.
文摘1998/3/7(篇中的比喻头透出了强烈的求知欲。没有这点精神,岂能过关斩将?) Now I am really looking forward to taking the modern literature course next term.The focus of the course will be proses and poems,both British and American
基金supported by the National Natural Science Foundation of China(71973001).
文摘Facing serious environmental problems,governments and manufacturers are taking action to reduce carbon emissions.Among these endeavors,carbon tax policy are widely adopted by governments,and trade-old-for-new(TON)and trade-old-for-remanufactured(TOR)are offered by manufacturers and subsidized by governments.To explore the effects of remanufacturer competition and carbon tax on the manufacturer’s TON and TOR decisions and the environment,we formulate three profit maximization models and present some theoretical and numerical analyses.The results show that,under the remanufacturer competition and carbon tax,the manufacturer’s optimal price and production decisions mainly depend on consumer willingness and carbon tax rate.A higher consumer willingness to manufacturer’s remanufactured products will decrease the demand for the manufacturer’s TON,but it always increases the demand for the manufacturer’s TOR.A higher consumer willingness to remanufacturer’s products will not affect the demand for the manufacturer’s TON;however,it will reduce the demand for manufacturer’s TOR.In addition,we find that a higher carbon tax rate always reduces total carbon emission reduction,and that it may increase the manufacturer’s profit due to the increase in TOR demand.
文摘Significant technological trends are impacting health care,from consumerisation,datafication,circular economy,and platformization of services.Web 3.0,or the Internet of Value,enables direct peer-to-peer value exchange,opening up new business models that will impact health care.Among the many technologies that will also be part of the healthcare transformation is artificial intelligence,which shocked the world with the debut of ChatGPT in 2022.This opinion piece will explore how AI underpins the health transformation and,far from being an enemy of health,is the critical friend health care has been waiting for.
基金the National Social Science Foundation of China(NSSFC)“Study on the Digital Transition of China’s Retail Business”(Grant No.18BJY176).
文摘In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to measure customer lifetime value(CLV)as the basis for determining long-term firm performance,and we provide an empirical analysis of the relationship between omni-channel retailing and CLV.The results suggest that omni-channel retailing may effectively enhance CLV.Further analysis reveals that this process is influenced by heterogeneous consumer requirements and that significant differences exist in the extent to which the omni-channel transition may influence CLV depending on consumer preferences for diversity of commodities,sensitivity to the cost of contract performance,and sensitivity to warehousing costs.Hence,retailers should provide consumers with a complete portfolio of goods and services based on target consumers’heterogeneous requirements in order to increase omni-channel efficiency.
基金the Special Project of the National Science Foundation of China(NSFC)“Open Development of China’s Trade and Investment:Basic Patterns,Overall Effects,and the Dual Circulations Paradigm”(Grant No.72141309)NSFC General Project“GVC Restructuring Effect of Emergent Public Health Incidents:Based on the General Equilibrium Model Approach of the Production Networks Structure”(Grant No.72073142)+1 种基金NSFC General Project“China’s Industrialization Towards Mid-and High-End Value Chains:Theoretical Implications,Measurement and Analysis”(Grant No.71873142)the Youth project of The National Social Science Fund of China“Research on the green and low-carbon development path and policy optimization of China’s foreign trade under the goal of‘dual carbon’”(Grant No.22CJY019).
文摘Productivity and international energy price shocks are reflected in PPI and CPI via industrial chains.China’s in-depth participation into the global value chains has increasingly lengthened its industrial production chains.The question is how the changing length of production chains will affect CPI and PPI,as well as CPI-PPI correlation?By constructing a global input-output price model,this paper offers a theoretical discussion on the impact of production chain length on the CPI-PPI divergence.Our findings suggest that the price shock of international bulk commodities has a greater impact on China’s PPI than that on CPI.The effects on both China’s PPI and CPI estimated by using the single-country input-output model are higher than the results estimated with the global input-output model.However,the difference between CPI and PPI variations estimated with the global input-output model is greater than the result estimated with the single-country input-output model,which supports the view that the lengthening of production chains,especially international production chains,leads to a divergence between CPI and PPI.Empirical results based on cross-national panel data also suggest that the lengthening of production chains has reduced the CPI-PPI correlation for countries,i.e.the lengthening of production chains has increased the PPI-CPI divergence.That is to say,policymakers should target not just CPI in maintaining price stability,but instead focus on the stability of both PPI and CPI.Efforts can be made to proactively adjust the price index system,and formulate the industrial chain price index.
文摘With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.
文摘In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it critical for companies to understand how consumers react to such information in order to safeguard their image and maintain customer loyalty.Brand rumors,often unverified or false,can spread rapidly through platforms like Twitter,Facebook,and online forums,significantly impacting consumer perceptions and market positions.The ability of consumers to counteract these rumors is a crucial aspect of modern brand management.This study aims to explore consumer brand rumor counteraction behavior,focusing on how consumers respond to rumors and how their actions can mitigate the negative effects of misinformation on brands.By analyzing key factors such as skepticism,fact-checking,and counter-narrative amplification,this paper provides valuable insights into consumer behaviors that influence brand reputation and offers practical implications for effective brand management strategies.
文摘To thoroughly understand market opportunity of freeze-dried facial mask and deeply get insight of consumers’usage behavior and needs,evaluate sensory feelings of 10 screened commercial freeze-dried facial mask products,group test products according to the differences of sensory attributions via Principal Component Analysis(PCA)and Agglomerative Hierarchical Clustering(AHC),pick up the representative products.Freeze-dried facial mask users evaluate satisfaction degree of picked up products and participate survey of usage behavior/cognition.Analyze consumer data by AHC to get consumer segmentations and their profile.The test results show that,sensory data and consumer data,which is from consumers test of screened representative products by performing PCA and AHC on sensory data,can be verified mutually.It is helpful to understand the needs of consumer segmentations and reason to buy by combining sensory data and consumer test.
文摘F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of unparalleled prosperity.However,in the context of consumer culture,individuals often transition from being masters of their possessions to becoming enslaved by them.As a result,their behaviours and values become increasingly associated with extravagance and consumption.This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby.The meanings embedded in the novel are revealed from a different perspective.
文摘The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.
