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期望与确认:短视频平台持续使用影响因素初探——基于SEM与fsQCA的研究 被引量:29
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作者 张大伟 陈彦馨 王敏 《现代传播(中国传媒大学学报)》 CSSCI 北大核心 2020年第8期133-140,共8页
短视频平台是近年来较为流行的社交媒体之一,如何提升用户的持续使用意向是短视频平台亟需解决的首要问题。基于期望确认模型,研究构建了短视频用户持续使用意向影响因素理论模型。通过问卷的形式,收集了502个有效样本。结构方程模型分... 短视频平台是近年来较为流行的社交媒体之一,如何提升用户的持续使用意向是短视频平台亟需解决的首要问题。基于期望确认模型,研究构建了短视频用户持续使用意向影响因素理论模型。通过问卷的形式,收集了502个有效样本。结构方程模型分析结果显示:用户的持续使用意向主要源于满意度、习惯和感知有用性;用户创新性不能对感知有用性产生作用,但可以影响感知愉悦性;期望确认是用户满意度、感知有用性和感知愉悦性产生的重要因素。模糊集定性比较分析结果发现:触发用户的持续使用意向有四种模式:实用型、娱乐型、实用娱乐兼顾型和其他型;实用娱乐兼顾型的用户产生持续使用意向的可能性最大。研究结果丰富了短视频研究,并对短视频平台的经营具有一定的指导意义。 展开更多
关键词 短视频 期望确认模型 持续使用意向 用户创新性 习惯
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Empathic Design: Understanding User Experience Through Schema Changes and Innovative Design
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作者 Shu-huei Wang Shyh-huei Hwang Ming-chyuan Ho 《Journal of Literature and Art Studies》 2013年第5期278-287,共10页
As administration ofblogs is one of the most popular activities on the Internet currently, topics related to blogs have also become a favorite subject in daily life. Questions like what ways can be used to show end-us... As administration ofblogs is one of the most popular activities on the Internet currently, topics related to blogs have also become a favorite subject in daily life. Questions like what ways can be used to show end-users' or designers' internal knowledge to find out their needs, what methods can be applied to analysis of the process, etc., have not been answered yet. Therefore, how to analyze the tacit knowledge and grasp the true demand of users is one of the major issues to be solved in empathic design. The purpose of this research is to examine the difference of whether the "comparison table of schema changes for users at three points of time" was taken into consideration or not in an empathic design brainstorming meeting. The tests consist of the experimental group and the control group. The former did not refer to the comparison table; however, the latter used it for discussion. The result indicates this comparison table helped the control group significantly in presenting an ultimate blog design of innovative ideas 展开更多
关键词 empathic design design methodology schematic changes user experience innovative design
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