当前,电子商务与社交媒体的深度融合促成社交化电子商务成为新生热门发展趋势,在此背景下,以当前国内主流社交媒体新浪微博为载体,基于层次分析法–熵值法综合评价模型研究电商平台微博口碑有助于促进产品销售,提升平台的服务质量。文...当前,电子商务与社交媒体的深度融合促成社交化电子商务成为新生热门发展趋势,在此背景下,以当前国内主流社交媒体新浪微博为载体,基于层次分析法–熵值法综合评价模型研究电商平台微博口碑有助于促进产品销售,提升平台的服务质量。文章依据内容传播力、用户认可度、用户互动度3大一级指标分析9个电商平台的微博口碑,研究结果表明,内容传播力权重最大、用户互动度次之、用户认可度权重相对较低,并据此为优化电商平台微博口碑提供思路,促进电子商务的进一步发展。At present, the deep integration of e-commerce and social media has promoted social e-commerce to become a new and popular development trend. In this context, taking the current domestic mainstream social media Sina Weibo as the carrier, based on the analytic hierarchy process-entropy method comprehensive evaluation model, the e-commerce platform Weibo word-of-mouth is helpful in promoting product sales and improving the service quality of the platform. Based on the three first-level indicators of content dissemination, user recognition and user interaction, this paper analyzes the microblog word-of-mouth of nine e-commerce platforms. The research results show that the weight of content dissemination is the largest, followed by user interaction, and the weight of user recognition is relatively low. Based on this, it provides ideas for optimizing the microblog word-of-mouth of e-commerce platforms and promotes the further development of e-commerce.展开更多
我国铝行业发展趋势呈现出增储扩能、追“绿”逐“新”、转型升级的特点。本文通过铝业变“绿业”的过程,对铝业绿色转型的动因、路径进行分析研究,利用熵值法解析财务绩效,得出以下结论:1) 绿色转型主要动因为环境需求、政策需求、市...我国铝行业发展趋势呈现出增储扩能、追“绿”逐“新”、转型升级的特点。本文通过铝业变“绿业”的过程,对铝业绿色转型的动因、路径进行分析研究,利用熵值法解析财务绩效,得出以下结论:1) 绿色转型主要动因为环境需求、政策需求、市场需求和技术发展,辅助以公司内部管理升级。2) 绿色转型路径分为三条:绿色创新路径、绿色管理路径与绿色并购路径,三条路径协同作用共同发展。3) 绿色转型后的财务绩效总体表现良好。The development trend of China’s aluminum industry shows the characteristics of increasing reserves and capacity, pursuing “green” and “new”, and transformation and upgrading. This paper analyzes the motivation and path of the green transformation of the aluminum industry through the process of the aluminum industry transforming into a “green industry”, and uses the entropy method to analyze financial performance. The following conclusions are drawn: 1) The main motivation for green transformation is environmental demand, policy demand, market demand and technological development, assisted by the company’s internal management upgrade. 2) The green transformation path is divided into three: green innovation path, green management path and green merger and acquisition path, and the three paths work together to develop together. 3) The overall financial performance after green transformation is good.展开更多
文摘当前,电子商务与社交媒体的深度融合促成社交化电子商务成为新生热门发展趋势,在此背景下,以当前国内主流社交媒体新浪微博为载体,基于层次分析法–熵值法综合评价模型研究电商平台微博口碑有助于促进产品销售,提升平台的服务质量。文章依据内容传播力、用户认可度、用户互动度3大一级指标分析9个电商平台的微博口碑,研究结果表明,内容传播力权重最大、用户互动度次之、用户认可度权重相对较低,并据此为优化电商平台微博口碑提供思路,促进电子商务的进一步发展。At present, the deep integration of e-commerce and social media has promoted social e-commerce to become a new and popular development trend. In this context, taking the current domestic mainstream social media Sina Weibo as the carrier, based on the analytic hierarchy process-entropy method comprehensive evaluation model, the e-commerce platform Weibo word-of-mouth is helpful in promoting product sales and improving the service quality of the platform. Based on the three first-level indicators of content dissemination, user recognition and user interaction, this paper analyzes the microblog word-of-mouth of nine e-commerce platforms. The research results show that the weight of content dissemination is the largest, followed by user interaction, and the weight of user recognition is relatively low. Based on this, it provides ideas for optimizing the microblog word-of-mouth of e-commerce platforms and promotes the further development of e-commerce.
文摘我国铝行业发展趋势呈现出增储扩能、追“绿”逐“新”、转型升级的特点。本文通过铝业变“绿业”的过程,对铝业绿色转型的动因、路径进行分析研究,利用熵值法解析财务绩效,得出以下结论:1) 绿色转型主要动因为环境需求、政策需求、市场需求和技术发展,辅助以公司内部管理升级。2) 绿色转型路径分为三条:绿色创新路径、绿色管理路径与绿色并购路径,三条路径协同作用共同发展。3) 绿色转型后的财务绩效总体表现良好。The development trend of China’s aluminum industry shows the characteristics of increasing reserves and capacity, pursuing “green” and “new”, and transformation and upgrading. This paper analyzes the motivation and path of the green transformation of the aluminum industry through the process of the aluminum industry transforming into a “green industry”, and uses the entropy method to analyze financial performance. The following conclusions are drawn: 1) The main motivation for green transformation is environmental demand, policy demand, market demand and technological development, assisted by the company’s internal management upgrade. 2) The green transformation path is divided into three: green innovation path, green management path and green merger and acquisition path, and the three paths work together to develop together. 3) The overall financial performance after green transformation is good.
