This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, ＂Physical action＂, ＂Conservation of nature...This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, ＂Physical action＂, ＂Conservation of nature＂, ＂Service expectation＂, ＂Intend to travel＂ and ＂Obedience of law and order＂. It revealed that their traveling patterns were physically passive, less environmentally aware and knowledgeable, service expected, multi-purpose and short trip, and moderate obedience of law and order. The relation of sociodemographic profile （gender, age, education and income） to their traveling patterns was analyzed using Chi-Square tests. Discriminant analysis was run as a way of examining the accuracy and usefulness of the ecotourist scorecard. Using the concept of a hard-to-soft ecotourist with discriminant analysis, 51.4% was soft ecotourist, 39.3% was medium ecotourist and 9.3% was hard ecotourist. Although not identified, it is likely that there are subgroups （0.3%） within the hard ecotourist with the higher scoring tourists being most active ecotourist. The findings showed that the majority of Thai people tend to be comfortable nature-based tourist with less environmentally aware and knowledgeable. In fact, it could be argued that tourists in natural environments, even if they try to minimize their impact, may cause more environmental damage than tourist on a city tour.展开更多
Tourist industry had been promoted and become one of the important strategies of Thai government for socioeconomic development for years and become successful by ranking--Thailand becomes well-known as top ranking to ...Tourist industry had been promoted and become one of the important strategies of Thai government for socioeconomic development for years and become successful by ranking--Thailand becomes well-known as top ranking to visit from tourists around the world. When people travel, foods are always needed to fulfill human needs and the satisfaction of the travelers. The objectives of the research were to： （1） survey and determine the local food image and identity of Northern region of Thailand to support tourist industry; （2） survey program＇s tourism in Thailand and study the promotion of local food that had added in the programs＇ tours as tourist destination; （3） find out the possibility of local food and culture for promotion in tourist industry of Northern region in Thailand; （4） develop gastronomy tourism＇s routing. The population were the subject persons who are experts in tourist industry, Northern foods restaurant owner, and program＇s tour. Mixed method was used for data collection and analysis. The result of the research is revealed into four parts： Phase 1： （1） Thai Northern region had been divided into two part： upper Northern and lower Northern region. There are eight provinces in upper Northern region： Chingmai, Chingrai, Lampoon, Lampang, Prayao, Phare, Nan, and Mae-Hongsorn. Chingmai was the capital of ＂Lanna territory （1558-1774）＂ rich with culture; （2） Upper Northern local foods related to the legend, have their own characters and are still available to get to eat; （3） Northern local food contained with Northern ingredient and indicated as geographical indications; （4） The lower Northern region related with ＂Sukhothai territory （1157-1370）＂, Sukhothai was the capital. There are six provinces in the region： Sukhothai, U-taradid, Tag, Kampangpet, Pidsanuloak, and Petchaboon. Food of the lower Northern provinces had their own characteristics but some of the dishes were influenced with Chinese cuisine, such as noodles. Phase 2： Most of tour companies had included local food in the tour programs to promote Northern local foods in low level. Phase 3： Life＇s pathway of the Northern people lived related to the three seasons： rainy season, cool season, and summer. Each season had different kinds of vegetables and fruits which influence the menus and foods. Eating foods as medicine also related to the season, such as shallot and garlic had added more in foods in cool season, in order to prevent cold of family＇s members. Northern life style always celebrated in all ceremonies with foods, snack, and sweet, such as： wedding, cremation, and community cerebrations which may be promoted in tour program as their ways of living with sustainable, in order to promote socioeconomic development in the community. Phase 4： The gastronomy tourism was developed into five routings to promote tourist industry in the Northern part of Thailand as the following： （1） gateway to reach ＂Lanna＂; （2）window to visit the Northern part of Thailand; （3） pay respect to the Buddha and visit dynasty heritage; （4） visit the peaceful and tranquilly heritage; and （5） visit Thailand＇s border with boundless. Conclusion： Thai local lifestyle, culture, and local foods in the Northern part of Thailand, contained rich image and identity of history, legend, and human diversity, which are worth and valuable for promoting as tourist industry in the Northern part of Thailand and also conserved job absorption and community development. Therefore the government of Thailand and tour companies ought to promote Thai local foods as value added and tourist industry which also benefit for the sustainable socioeconomic development in long future.展开更多
文摘This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, ＂Physical action＂, ＂Conservation of nature＂, ＂Service expectation＂, ＂Intend to travel＂ and ＂Obedience of law and order＂. It revealed that their traveling patterns were physically passive, less environmentally aware and knowledgeable, service expected, multi-purpose and short trip, and moderate obedience of law and order. The relation of sociodemographic profile （gender, age, education and income） to their traveling patterns was analyzed using Chi-Square tests. Discriminant analysis was run as a way of examining the accuracy and usefulness of the ecotourist scorecard. Using the concept of a hard-to-soft ecotourist with discriminant analysis, 51.4% was soft ecotourist, 39.3% was medium ecotourist and 9.3% was hard ecotourist. Although not identified, it is likely that there are subgroups （0.3%） within the hard ecotourist with the higher scoring tourists being most active ecotourist. The findings showed that the majority of Thai people tend to be comfortable nature-based tourist with less environmentally aware and knowledgeable. In fact, it could be argued that tourists in natural environments, even if they try to minimize their impact, may cause more environmental damage than tourist on a city tour.
文摘Tourist industry had been promoted and become one of the important strategies of Thai government for socioeconomic development for years and become successful by ranking--Thailand becomes well-known as top ranking to visit from tourists around the world. When people travel, foods are always needed to fulfill human needs and the satisfaction of the travelers. The objectives of the research were to： （1） survey and determine the local food image and identity of Northern region of Thailand to support tourist industry; （2） survey program＇s tourism in Thailand and study the promotion of local food that had added in the programs＇ tours as tourist destination; （3） find out the possibility of local food and culture for promotion in tourist industry of Northern region in Thailand; （4） develop gastronomy tourism＇s routing. The population were the subject persons who are experts in tourist industry, Northern foods restaurant owner, and program＇s tour. Mixed method was used for data collection and analysis. The result of the research is revealed into four parts： Phase 1： （1） Thai Northern region had been divided into two part： upper Northern and lower Northern region. There are eight provinces in upper Northern region： Chingmai, Chingrai, Lampoon, Lampang, Prayao, Phare, Nan, and Mae-Hongsorn. Chingmai was the capital of ＂Lanna territory （1558-1774）＂ rich with culture; （2） Upper Northern local foods related to the legend, have their own characters and are still available to get to eat; （3） Northern local food contained with Northern ingredient and indicated as geographical indications; （4） The lower Northern region related with ＂Sukhothai territory （1157-1370）＂, Sukhothai was the capital. There are six provinces in the region： Sukhothai, U-taradid, Tag, Kampangpet, Pidsanuloak, and Petchaboon. Food of the lower Northern provinces had their own characteristics but some of the dishes were influenced with Chinese cuisine, such as noodles. Phase 2： Most of tour companies had included local food in the tour programs to promote Northern local foods in low level. Phase 3： Life＇s pathway of the Northern people lived related to the three seasons： rainy season, cool season, and summer. Each season had different kinds of vegetables and fruits which influence the menus and foods. Eating foods as medicine also related to the season, such as shallot and garlic had added more in foods in cool season, in order to prevent cold of family＇s members. Northern life style always celebrated in all ceremonies with foods, snack, and sweet, such as： wedding, cremation, and community cerebrations which may be promoted in tour program as their ways of living with sustainable, in order to promote socioeconomic development in the community. Phase 4： The gastronomy tourism was developed into five routings to promote tourist industry in the Northern part of Thailand as the following： （1） gateway to reach ＂Lanna＂; （2）window to visit the Northern part of Thailand; （3） pay respect to the Buddha and visit dynasty heritage; （4） visit the peaceful and tranquilly heritage; and （5） visit Thailand＇s border with boundless. Conclusion： Thai local lifestyle, culture, and local foods in the Northern part of Thailand, contained rich image and identity of history, legend, and human diversity, which are worth and valuable for promoting as tourist industry in the Northern part of Thailand and also conserved job absorption and community development. Therefore the government of Thailand and tour companies ought to promote Thai local foods as value added and tourist industry which also benefit for the sustainable socioeconomic development in long future.
