There is a need for cost-efficient methods in consumer research. Existing qualitative methods are expensive to conduct. This paper aims to improve the focus group method. The objective was to improve focus groups with...There is a need for cost-efficient methods in consumer research. Existing qualitative methods are expensive to conduct. This paper aims to improve the focus group method. The objective was to improve focus groups with different aims： shorter time conducting interviews, interview greater number of respondents, deliver results faster than traditionally analysis of data, and lower total cost. CurroCus groups of 15-45 minutes duration were tested in five different experiments, including 70 to 160 respondents in groups of 7-11 respondents. The name of the new method is formed from the word ＂Curro＂ in Latin that means speed in English, and ＂Cus＂ that is the last syllable of the word ＂focus＂, thereby forming a new word： CurroCus~ on the method. The results from testing of the CurroCus~ group method at different cases showed that trained moderators and observers could collect relevant responses in a given time for each group. It was possible to process a number of 6 to 10 respondents for each group. By conducting several successive groups, saturation of information was reached after an adequate number of CurroCus~ groups. Therefore, the total number of respondents can be optimized and results can be more precise, with reduced risk of inaccuracy. At the same time, the cost for each case can be lowered substantially, in our cases to approximately 1/10 of a traditional focus group cost. The role （skills） of the moderator is important. A disadvantage is the risk that some of the respondents are not able to express their thoughts in due time when time is limited. There is a need for more research on all parts of the CurroCus group process.展开更多
网络信息资源著作权资产评估系统的目的是确定著作权的量化资产,作为著作权价值的依据和参考。构建网络信息资源著作权资产评价指标体系,基于修正收益现值法和收益分成率法的著作权资产评估方法,采用Visual Fox Pro 9.0程序开发,设计网...网络信息资源著作权资产评估系统的目的是确定著作权的量化资产,作为著作权价值的依据和参考。构建网络信息资源著作权资产评价指标体系,基于修正收益现值法和收益分成率法的著作权资产评估方法,采用Visual Fox Pro 9.0程序开发,设计网络信息资源著作权资产评估系统,可实现对著作权资产的自动量化评估和评估案例检索查询,为网络信息资源著作权资产评估提供一种更加简便、易用的系统方案。展开更多
文摘There is a need for cost-efficient methods in consumer research. Existing qualitative methods are expensive to conduct. This paper aims to improve the focus group method. The objective was to improve focus groups with different aims： shorter time conducting interviews, interview greater number of respondents, deliver results faster than traditionally analysis of data, and lower total cost. CurroCus groups of 15-45 minutes duration were tested in five different experiments, including 70 to 160 respondents in groups of 7-11 respondents. The name of the new method is formed from the word ＂Curro＂ in Latin that means speed in English, and ＂Cus＂ that is the last syllable of the word ＂focus＂, thereby forming a new word： CurroCus~ on the method. The results from testing of the CurroCus~ group method at different cases showed that trained moderators and observers could collect relevant responses in a given time for each group. It was possible to process a number of 6 to 10 respondents for each group. By conducting several successive groups, saturation of information was reached after an adequate number of CurroCus~ groups. Therefore, the total number of respondents can be optimized and results can be more precise, with reduced risk of inaccuracy. At the same time, the cost for each case can be lowered substantially, in our cases to approximately 1/10 of a traditional focus group cost. The role （skills） of the moderator is important. A disadvantage is the risk that some of the respondents are not able to express their thoughts in due time when time is limited. There is a need for more research on all parts of the CurroCus group process.
文摘网络信息资源著作权资产评估系统的目的是确定著作权的量化资产,作为著作权价值的依据和参考。构建网络信息资源著作权资产评价指标体系,基于修正收益现值法和收益分成率法的著作权资产评估方法,采用Visual Fox Pro 9.0程序开发,设计网络信息资源著作权资产评估系统,可实现对著作权资产的自动量化评估和评估案例检索查询,为网络信息资源著作权资产评估提供一种更加简便、易用的系统方案。
