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市场营销生产率问题研究与分析
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作者 薛梅 黄沛 《技术经济与管理研究》 2004年第3期75-76,共2页
市场营销生产率的测量一直是营销问题上的难点和重点。本文讨论了两种测量市场营销生产率的方法 ,针对其难以准确测量的特点 ,着重讨论了提高市场营销生产率的有效途径。市场营销生产率问题的研究与分析 ,对于企业正确进行营销 。
关键词 市场营销生产率 顾客忠诚度 企业管理 销售业绩 市场份额 客户价值 营销成本
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企业间要素重配能够提升中国制造业的生产率吗?——来自我国制造业企业数据的经验证据 被引量:4
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作者 赖永剑 伍海军 《产业经济研究》 CSSCI 北大核心 2013年第1期60-69,共10页
基于2002~2007年的制造业微观企业数据,本文使用一个全新的实证框架,研究了企业间要素重配对中国制造业生产率增长的影响作用。我们发现,虽然目前我国市场扭曲程度较高,但是市场化改革的努力已经使得企业间要素重配成为制造业生产率增... 基于2002~2007年的制造业微观企业数据,本文使用一个全新的实证框架,研究了企业间要素重配对中国制造业生产率增长的影响作用。我们发现,虽然目前我国市场扭曲程度较高,但是市场化改革的努力已经使得企业间要素重配成为制造业生产率增长极其重要的原因;由于中间投入对要素重配具有乘数效应,其产生的要素重配效应占据了最大份额;企业的进入、退出市场行为在要素重配中也表现突出。进一步的研究表明,外商直接投资、出口等市场化行为对促进企业间要素重配起非常重要的作用,而国有资本比重等因素却对要素重配产生负面影响。 展开更多
关键词 要素重配 制造业 生产率增长 市场扭曲 PL方法
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市场监督管理工作中计量检测技术的应用与讨论 被引量:2
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作者 李月琴 《质量与市场》 2023年第10期19-21,共3页
目前我国市场环境发生较大变化,多种类型的产品不断出现。加之,人们生活品质逐步提升,更加注重产品问题,无形中在市场监督管理方面提出了严格要求。目前市场监督管理工作备受关注,能否将计量检测技术应用其中非常关键,具体表现为影响最... 目前我国市场环境发生较大变化,多种类型的产品不断出现。加之,人们生活品质逐步提升,更加注重产品问题,无形中在市场监督管理方面提出了严格要求。目前市场监督管理工作备受关注,能否将计量检测技术应用其中非常关键,具体表现为影响最终管理效率,这是提高市场监督管理质量的重要方法。目前较为常用的计量检测技术具体包括直接、间接、替代、微差、中介源计量检测技术,不同类型的计量检测技术适用情况不同。这就要结合市场监督管理工作要求和内容,选择针对性的计量检测技术,满足预期监理要求,提升产品质量。本文从计量检测技术的相关内容入手,结合计量检测技术在市场监督管理工作中的应用价值展开阐述,针对市场监督管理工作中如何高效应用计量检测技术进行全面探讨。 展开更多
关键词 市场监督管理 产品质量 计量检测技术 市场生产率
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购买力平价理论的演进以及在我国的拓展 被引量:2
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作者 陈玉清 《江西社会科学》 CSSCI 北大核心 2006年第2期164-167,共4页
由于现实的经济条件很难满足购买力平价所要求的全部假设前提,购买力平价理论产生后不断有人对其提出修正与扩展。代表性的理论有:交易成本理论、工资成本汇率理论、有效市场论与长期汇率决定理论。我国学者基于中国的国情对购买力平价... 由于现实的经济条件很难满足购买力平价所要求的全部假设前提,购买力平价理论产生后不断有人对其提出修正与扩展。代表性的理论有:交易成本理论、工资成本汇率理论、有效市场论与长期汇率决定理论。我国学者基于中国的国情对购买力平价提出了四种拓展形式。 展开更多
关键词 购买力平价理论 工资成本汇率理论 PPP的“生产率-市场化”修正模型
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The Contribution of Marketization to China's Economic Growth 被引量:4
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《China Economist》 2012年第2期4-14,共11页
Market-oriented economic transition since 1978 has led to remarkable economic development in China. In this study, we use the National Economic Research Institute (NERI) Index of Marketization and a panel data model... Market-oriented economic transition since 1978 has led to remarkable economic development in China. In this study, we use the National Economic Research Institute (NERI) Index of Marketization and a panel data model to investigate the quantitative contributions of marketization to China's total factor productivity (TFP) and economic growth. Our results indicate that marketization contributed 1.45 percentage points on average to China's annual economic growth rate during the period from 1997 to 2007 and accounted for 39.2 percent of the increase in TFP. Marketization significantly improved resource allocation. However, economic transition in China has not yet been completed and sustainability of future growth will depend on further market-oriented reforms. 展开更多
关键词 MARKETIZATION economic transition GROWTH Total Factor ProductivityJEL: C23 043 053 P20
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The Dual Model for Tourism Resource Productivity Improvement
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作者 Sun Kun Min Qingwen Cheng Shengkui 《Chinese Journal of Population,Resources and Environment》 2011年第1期78-84,共7页
For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivi... For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the "Great Leap Forward" which means that too rapid tourism construction divorces from actual market demand. 展开更多
关键词 tourism resource productivity the dual model potential market scale tourism resource endowment market cultivation
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Research on Labor Reallocation Efficiency of State-owned Industries
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作者 Li Weitao 《Review of Global Academics》 2014年第2期178-180,共3页
This article,which is based on panel data of Chinese state-owned industrial enterprises over the period 2006-2011,analyzes Labor reallocation Efficiency of State-Owned Enterprises with Syrquin's analysis of the total... This article,which is based on panel data of Chinese state-owned industrial enterprises over the period 2006-2011,analyzes Labor reallocation Efficiency of State-Owned Enterprises with Syrquin's analysis of the total Reallocation effect of Resources. The results show that:①Labor allocation efficiency keeps a high level all the time;②The contribution that labor Reallocation efficiency makes to the growth of labor productivity has been at a low rate. Therefore, our government had better deepen the reform of state-owned enterprises and the evolvement of marketization 展开更多
关键词 State-owned Enterprises Labor Allocation Efficiency Capital AllocationEfficiency
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Shift of Driving Force for China's Industrial Growth during 1979-2012——A Trend toward Worsening Efficiency
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作者 江飞涛 武鹏 李晓萍 《China Economist》 2014年第6期21-33,共13页
The driving force for China's industrial growth has shifted from the synergy of efficiency and factor input to the dominance of capital input alone.With the boundary of 2003,the contribution of capital to the grow... The driving force for China's industrial growth has shifted from the synergy of efficiency and factor input to the dominance of capital input alone.With the boundary of 2003,the contribution of capital to the growth of China's industrial economy increased from the annual average of 34.07%to 89.28%while the contribution of TFP dived from the annual average of 47.34%to-4.08%.Meanwhile,TFP growth rates dropped from the annual average of 4.6%to-0.05%and marginal capital output ratio went down from0.61 in 2002 to 0.28 in 2012.This indicates that the investment-driven pattern of China's industrial growth has been confronted with severe inefficiency.Further research suggests that the tendency of worsening industrial growth efficiency already became significant prior to the global financial crisis of 2008 and the eruption of the global financial crisis is not the fundamental reason for the worsening of efficiency and only exacerbated its tendency.The current government-led and investment-driven pattern of industrial growth is the root cause of such efficiency deterioration.Therefore,in order to achieve the transition towards innovation- and efficiency-driven growth pattern,the key is to make an appropriate distinction in the relationship between market and government,i.e.,the government must create a perfect institutional system where the market plays a decisive role and take proactive initiative to promote technology innovation and transfer on the basis of respecting market mechanism and the intent of market entities. 展开更多
关键词 industrial economy growth mechanism transformation of development pattern
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A Cross-Cultural Initiative: Engaging China's Middle Class
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作者 JohnPaul Bennett Sarah Bryant 《Journal of Modern Accounting and Auditing》 2011年第3期265-275,共11页
This study provides an evaluation of China's growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we de... This study provides an evaluation of China's growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues: domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels. 展开更多
关键词 growing middle class Generation Y regional social-economic inequalities domestic consumption
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