This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Recept...This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Reception Studies and Ergology. It is a theoretical and empirical approach, whose developments have been used by the Communication and Work Research Group of Communications and Arts School--University of SAo Paulo, Brazil. The reception from the world of work shows how changes in the labor act concretely in daily life subjectively and how they manifest in the sphere of cultural consumption. The research shows how, from the reception, the journalists reveal from which place they talk about the world, the society, and their own work. The reception is revealed as the moment par excellence ＂to talk about work＂. When talking about the other＇s work, the journalists are confronted with their own work and reveal, in their discourse, values and dramas of real activity of communication and work.展开更多
The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and manage...The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and management of the universities. The whole article is based on the author＇s practical experiences. The research objective was to determine how the professional community is looking at private universities and state universities. It was based on the opinion of the quality of graduates and the number of academic staff who are working at state universities These academics have mostly negative view of private universities as well as the knowledge of graduates of these private schools. However, the opinion ofstaffin practice, especially managers in manufacturing companies, trading companies, companies selling services, as well as senior officials in government, are not so negative. By contrast in certain areas such as marketing, business, management, Information and Communication Technology etc., was rather neutral or positive. The politicians were interested about these information with regard to educational reform （reform of universities is still not actual--note the author） and the expected necessary cuts of spending to higher education from the state budget. Unfortunately, the research project due to political changes in 2009 was not completed and obtained only partial results. Despite of this fact the author decided to process the article below Opinions on the topic of public vs. private univeristies were mainly obtained informally from experts from academic area （both public and private）, managers, various specialists, but also from the students themselves. In conclusion man can say that the demand for people who are able to quickly demonstrate their knowledge in practice is still stronger. The title becomes second-rate （unfortunately not quite in the public and state administration）. Very strong demand is the active practice of communication in English （it fulfilles especially private universities） Graduates of technical universities in the classical fields are sought less in the labor market. Very high pressure is developed by state universities to private. This implies a lack of professors and associate professors who can work in full time at private universities which are more flexible and better adapt to labor market requirements. Stronger position have private universities that are in any way connected with foreign partners from developed countries展开更多
文摘This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Reception Studies and Ergology. It is a theoretical and empirical approach, whose developments have been used by the Communication and Work Research Group of Communications and Arts School--University of SAo Paulo, Brazil. The reception from the world of work shows how changes in the labor act concretely in daily life subjectively and how they manifest in the sphere of cultural consumption. The research shows how, from the reception, the journalists reveal from which place they talk about the world, the society, and their own work. The reception is revealed as the moment par excellence ＂to talk about work＂. When talking about the other＇s work, the journalists are confronted with their own work and reveal, in their discourse, values and dramas of real activity of communication and work.
文摘The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and management of the universities. The whole article is based on the author＇s practical experiences. The research objective was to determine how the professional community is looking at private universities and state universities. It was based on the opinion of the quality of graduates and the number of academic staff who are working at state universities These academics have mostly negative view of private universities as well as the knowledge of graduates of these private schools. However, the opinion ofstaffin practice, especially managers in manufacturing companies, trading companies, companies selling services, as well as senior officials in government, are not so negative. By contrast in certain areas such as marketing, business, management, Information and Communication Technology etc., was rather neutral or positive. The politicians were interested about these information with regard to educational reform （reform of universities is still not actual--note the author） and the expected necessary cuts of spending to higher education from the state budget. Unfortunately, the research project due to political changes in 2009 was not completed and obtained only partial results. Despite of this fact the author decided to process the article below Opinions on the topic of public vs. private univeristies were mainly obtained informally from experts from academic area （both public and private）, managers, various specialists, but also from the students themselves. In conclusion man can say that the demand for people who are able to quickly demonstrate their knowledge in practice is still stronger. The title becomes second-rate （unfortunately not quite in the public and state administration）. Very strong demand is the active practice of communication in English （it fulfilles especially private universities） Graduates of technical universities in the classical fields are sought less in the labor market. Very high pressure is developed by state universities to private. This implies a lack of professors and associate professors who can work in full time at private universities which are more flexible and better adapt to labor market requirements. Stronger position have private universities that are in any way connected with foreign partners from developed countries
