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产品改进需求引导的技术机会发现研究 被引量:10
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作者 吴红 张彪 +1 位作者 高道斌 林艳秋 《情报理论与实践》 CSSCI 北大核心 2023年第2期156-164,209,共10页
[目的/意义]准确发现技术机会,对于企业抢占市场先机、降低研发投资风险、获取竞争优势具有积极的意义。[方法/过程]首先,从多源Web产品评论数据入手,在功能、情感分类的基础上,抽取产品功能关键词并创建需求度指标,融合专利数据构建产... [目的/意义]准确发现技术机会,对于企业抢占市场先机、降低研发投资风险、获取竞争优势具有积极的意义。[方法/过程]首先,从多源Web产品评论数据入手,在功能、情感分类的基础上,抽取产品功能关键词并创建需求度指标,融合专利数据构建产品功能—技术主题映射关系,确定技术创新领域;其次,将IPC大组作为基础知识单元,构建技术创新领域的知识网络,并引入Dijkstra最短路径算法挖掘潜在知识组合,创建集成多维指标的技术机会指数评价知识组合的可行性,进而发现技术机会;最后,以智能手机领域为例进行实证。[结果/结论]融合市场需求和知识组合可行性的技术机会发现方法能够在保障技术具有实际应用价值的同时提高准确性,为企业技术研发提供决策支持。 展开更多
关键词 产品改进需求 技术机会发现 知识组合 技术机会指数
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Should the Companies Invest in Innovation?
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作者 Andreas Votteler Monika Zatrochova 《Management Studies》 2017年第6期555-562,共8页
In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scien... In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scientific examination of the interrelation between innovation and the companies' future development. Today's markets are changing rapidly. The environment alters faster and faster. Business companies are forced to adapt to these changing conditions. They have to develop new and adjusted products to be successful on these markets. Companies are offering their products on markets. The more customers' requirements those products fulfil, the more likely they will be bought. Innovation can be described as a process of transforming a concept into a product, good, or service. Real innovation is seldom, though. More often, innovation is a result of a known solution being transferred into a new context. There are different forms of innovation. In general innovation can be classified in: basic innovation, product improving innovation, product adjusting innovation, imitation and pretended innovation. These different kinds of innovation can occur within a company as a process, or in a market as a newly developed product. The future of a company depends in many ways on the newly developed products, which in turn are depending on the needs of the customers. Those needs are not always known and needs could also be generated by inventing new technologies. Companies have to consider the development of new products and manufacturing processes in order to stay successful. 展开更多
关键词 INNOVATION kind of innovation market MARKETING marketing strategy strategy
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