This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes...This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.展开更多
After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been eith...After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been either stagnant or decreased. Trends of Korean Internet and e-commerce market are summarized in this paper the trends on Internet usage are introduced. Trends of online games, blogs and wireless Internet are introduced. The trends of Korean Internet market may have implications for China and Japan.展开更多
In this paper, we conduct research on the modern precision e-commerce marketing model under the big data and pattern recognition background. Large amount of consumption data provides the electricity enterprises grasp ...In this paper, we conduct research on the modern precision e-commerce marketing model under the big data and pattern recognition background. Large amount of consumption data provides the electricity enterprises grasp the user consumption pattern and the basis of the electric business enterprise through the use of big data can be personalized, accurate and intelligent advertising push service, service mode for the creation of more interesting and effective. Under this basis, electricity companies can also pass the assurance of pair of big data, looking for better increase user stickiness, development of new products and services, the ways and methods to reduce operational costs and accordingly, we propose the novel perspectives on the corresponding issues for the systematic level enhancement that provides the novel methodology of precision e-commerce marketing.展开更多
On July 9,the 100EC.CN Ecommerce Research Center issued the 2018 Monitoring Report on China Life Service E-commerce Market Data.The report shows that,in 2018,China’s life service e-commerce transaction volume reached...On July 9,the 100EC.CN Ecommerce Research Center issued the 2018 Monitoring Report on China Life Service E-commerce Market Data.The report shows that,in 2018,China’s life service e-commerce transaction volume reached RMB 1.4979 trillion,up by 50%from the year 2017.展开更多
The 2021 Double 11 shopping festival has now come to an end.Cross-border e-busineses such as JD Worldwide,Ymatou,Lazada,AliExpress and Shopee took part in the festival,and have recently released their performance repo...The 2021 Double 11 shopping festival has now come to an end.Cross-border e-busineses such as JD Worldwide,Ymatou,Lazada,AliExpress and Shopee took part in the festival,and have recently released their performance reports.The overall turnover of JD Worldwide during the festival increased by 11 times year-on-year,the sales volume of best-selling single products of global duty-free direct shopping stores on Ymatou topped RMB 100 million in one hour,Lazada took half the time it did the previous year to reach the first USD 100 million in terms of the transaction volume.展开更多
In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.展开更多
AI applications have become ubiquitous,bringing significant convenience to various industries.In e-commerce,AI can enhance product recommendations for individuals and provide businesses with more accurate predictions ...AI applications have become ubiquitous,bringing significant convenience to various industries.In e-commerce,AI can enhance product recommendations for individuals and provide businesses with more accurate predictions for market strategy development.However,if the data used for AI applications is damaged or lost,it will inevitably affect the effectiveness of these AI applications.Therefore,it is essential to verify the integrity of e-commerce data.Although existing Provable Data Possession(PDP)protocols can verify the integrity of cloud data,they are not suitable for e-commerce scenarios due to the limited computational capabilities of edge servers,which cannot handle the high computational overhead of generating homomorphic verification tags in PDP.To address this issue,we propose PDP with Outsourced Tag Generation for AI-driven e-commerce,which outsources the computation of homomorphic verification tags to cloud servers while introducing a lightweight verification method to ensure that the tags match the uploaded data.Additionally,the proposed scheme supports dynamic operations such as adding,deleting,and modifying data,enhancing its practicality.Finally,experiments show that the additional computational overhead introduced by outsourcing homomorphic verification tags is acceptable compared to the original PDP.展开更多
The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues...The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues of regulatory loopholes and inefficacy continue to surface.In live-streaming e-commerce,the head anchor,as host of the live-streaming rooms,wields significant influence in determining the goods to be showcased and marketed.Such influence expands risks such as infringement of intellectual property rights.Yet the uncertainty in law concerning the identity of head anchors results in a lack of accountability.Current norms are inadequate in constraining the group of head anchors.Drawing on the principles of risk control,the alignment between benefit and risk,and the theory of so⁃cial cost control,this paper argues that it is both justifiable and feasible to impose a duty to exercise reasonable care on head anchors.To effectively enshrine this duty in law,it is of great importance to redefine the mechanism of identifying the duty of care of head anchors in live-streaming e-commerce.In particular,the contents of the duty of care under⁃taken by head anchors and the consequences of breaching such a duty of care should be clarified.展开更多
As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized da...As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized data from China Household Finance Survey(CHFS)and China Statistical Yearbook to construct a multi-dimensional relative poverty index system and an evaluation index system for rural e-commerce development.A fixed-effect model was employed to test the direct impact,and an intermediary-effect model was used to analyze the mechanism.The study found that rural e-commerce effectively alleviated multidimensional relative poverty among farmers,with varying effects across different dimensions.Notably,improving digital payment levels and non-agricultural employment were effective means by which rural e-commerce mitigated this poverty.However,the impact of rural e-commerce showed regional heterogeneity.Based on these findings,this research offered a series of countermeasures and suggestions.展开更多
With the acceleration of global economic integration and the rapid development of cross-border e-commerce,an increasing number of foreign trade enterprises are encountering new market opportunities and challenges.In r...With the acceleration of global economic integration and the rapid development of cross-border e-commerce,an increasing number of foreign trade enterprises are encountering new market opportunities and challenges.In recent years,the“full custody”model has gradually emerged,providing one-stop service support for cross-border e-commerce enterprises.While this model reduces operational difficulties,it also introduces new requirements for the business models of Chinese foreign trade enterprises.This paper examines how foreign trade enterprises can respond to the opportunities and challenges presented by the full custody model from five key perspectives:background analysis,business layout adjustments,marketing channel innovation,digital and intelligent empowerment,and flexible operational strategies.The findings aim to provide insights into the sustainable development of foreign trade enterprises within the cross-border e-commerce ecosystem.展开更多
Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)...Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.展开更多
In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and ...In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and unleash the consumption potential in the countryside.Based on data from China Family Panel Studies,this paper adopts a staggered difference-in-differences method to assess the impact of the e-commerce to enter rural areas on the consumption disparity among rural households.Findings:the comprehensive demonstration work of promoting e-commerce to enter rural areas has reduced the consumption disparity among rural households through the following mechanisms.Firstly,this policy initiative has mitigated the consumption-inhibiting effect on rural household consumption due to the local market size and external market accessibility by promoting the distribution of consumer goods to villages.Secondly,this policy initiative has also increased the agricultural income of rural households and reduced their consumption disparity by distributing farm produce to cities and enhancing the agricultural income of rural households.Moreover,the work is characterized by inclusive growth and is not susceptible to the“elite capture”phenomenon.展开更多
The paper sets out to examine the influence of e-commerce on marketing practitioners and consumers. This researcher found out that e-commerce brings about a new experience for both consumers and marketing practitioner...The paper sets out to examine the influence of e-commerce on marketing practitioners and consumers. This researcher found out that e-commerce brings about a new experience for both consumers and marketing practitioners as both groups try to achieve their different goals that end in an online relationship between the duo. This posses a lot of challenges for marketers who have to adapt and modify their offline marketing strategies to suite and meet the demands of e-commerce bringing about the whole concept and execution of e-marketing. The issue of the benefits as well as trust for online transactions based on the fear of insecurity from the consumers＇ perspective was also discussed. In all, the authors concluded that it＇s important for organizations engaging in e-commerce to come up with proper strategies to address these issues and build consumer trust in e-commerce; aiding it to further adapt to the ever changing needs of the business world.展开更多
In the growing e-commerce industry,the problem of malicious business operations has become increasingly prominent,exposing many problems such as weak supervision of e-commerce platforms and no way for consumers to com...In the growing e-commerce industry,the problem of malicious business operations has become increasingly prominent,exposing many problems such as weak supervision of e-commerce platforms and no way for consumers to complain.In order to solve the problems of counterfeit and shoddy products on e-commerce platforms and promote the sustainable development of the e-commerce industry in China,this paper constructs a three-party evolutionary game model of e-commerce platforms,merchants,and consumers,investigates the influence of each influencing factor on each party’s strategy choice,and provides targeted suggestions to e-commerce platforms based on relevant factors.Finally,the impact of several important parameters on the equilibrium solution is discussed through sensitivity analysis.The results show that:1)the smaller the cost difference between active and negative regulation,the more the e-commerce platform tends to active regulation strategy,but increasing fines for dishonest merchants and consumer complaints have little impact on the e-commerce platform;2)increasing consumer compensation,creating an honest business environment,and reducing the cost of honest business all help companies tend to operate in good faith;3)the only factor that affects the tendency of consumer complaint strategies is the cost of complaints.The loss suffered by silence and the compensation given to consumers have little effect on consumers’tendency to complain strategy.The results can provide theoretical guidance for participants to make useful strategic decisions in the e-commerce market.展开更多
With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important forc...With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.展开更多
Cross-border e-commerce(CBEC)significantly stimulates foreign trade development and the flow of goods and services.This study,using Chinese city-level data and a multiperiod difference-in-differences model based on CB...Cross-border e-commerce(CBEC)significantly stimulates foreign trade development and the flow of goods and services.This study,using Chinese city-level data and a multiperiod difference-in-differences model based on CBEC comprehensive pilot zones,explores the impact of CBEC reform on urban service industry entrepreneurship.The results show that CBEC reform increased entrepreneurial activity,and this is confirmed by robustness tests.The mechanisms driving this efect include the attraction of foreign direct investment,improved information infrastructure,and talent development.Regional analysis reveals stronger effects in central,western,and noncoastal cities,and industry analysis highlights public and consumer services.Spatial heterogeneity shows that the reform's impact diminished with distance from pilot zones,with potential inhibitory efects in remote areas.This study demonstrates how CBEC reform can stimulate entrepreneurship and foster economicgrowth.展开更多
This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the...This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.展开更多
Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all ...Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.展开更多
E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt ...E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt with the changes in e-commerce world. Brand ability will be depressed, but corporate identity and brand identity will be upgraded. So the enterprise should lower the cost of distribution, manufactur ing, and supplying. We can also upgrade the product value which consumer con ceded. Logistic will be core ability. The 3pl and 4pl will be used more and more often. The importance of transportation has grown with the increasing globalization as well as the growth in e-commerce. Firms should identify various transportation network design options and their relative strengths and weaknesses. They should also use methodologies for routing and scheduling deliveries in transportation network. The savings matrix and the generalized assignment methodology can be us ed to minimize the transportation cost while meeting delivery commitments to cus tomers. Information is essential to making good decisions. Information technology provid es the tools to gather information and analyze it in order to make the best deci sions. Information plays a key in every company. Information technology will be used broadly. It is a factual component on which decisions about each of the transportation, facilities, and inventory. In essence, information is the glue that holds the company to other firms, and allows it to function, making informa tion the most important firms drivers. Custom relation management, data based marketing, one to one marketing, electron ic odder system, electronic data exchange, will be used frequent. These new mark eting method is using information technology all. IT investment in program will greatly increase. The consumer can find and compare the price in every character easily on Interne t. Cost becomes the most important factor in product selecting. So the enterpris e has to lower cost in every part, especially using high-tech, new material, ad vantage management method. But the quality of production should be guarantee. In e-commerce world, people meet together less, and the news expressed quickly, every decision of enterprise should first consider it disadvantage on trans mit, then, try to control the transmit manner. The crisis management is importan t to public communication. Sales promotion method needs innovation. Broadcast, public communication, salesm anship, and physical evidence will be changed. More and more advertisers head fo r the Web to promote their wares. A supply chain consists of all stages involved, directly or indirectly, in fulfi lling a customer request. Through e-commerce, a supply chain can operate in low cost, immediate customer reaction, and benefit to all enterprise in the supply chain. The objective of supply chain is to maximize the overall value generated.展开更多
The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merc...The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie...展开更多
文摘This study examines the current state of merchants’participation in e-commerce marketing within the context of the digital economy,focusing on merchants in Lagos,Nigeria.It explores the impact of behavioral attitudes,subjective norms,perceived behavioral control,and traditional transaction costs on their willingness to engage in e-commerce marketing.Grounded in the Theory of Planned Behavior(TPB)and employing a questionnaire survey,the study utilizes SPSS 23.0 and AMOS 22.0 for data analysis.The findings confirm the significant positive effects of behavioral attitudes,subjective norms,and perceived behavioral control on merchants’willingness,as well as the significant negative effect of traditional transaction costs.The results indicate that the advancement of digital economy policies has lowered participation barriers for merchants,with factors such as behavioral attitudes,social support,and digital skills playing crucial roles in decision-making.This paper recommends enhancing the usability of e-commerce platforms,improving infrastructure,and optimizing policy support.These suggestions provide theoretical insights and practical guidance for promoting Nigeria’s digital economy and advancing research on merchants’e-commerce behavior.
文摘After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been either stagnant or decreased. Trends of Korean Internet and e-commerce market are summarized in this paper the trends on Internet usage are introduced. Trends of online games, blogs and wireless Internet are introduced. The trends of Korean Internet market may have implications for China and Japan.
文摘In this paper, we conduct research on the modern precision e-commerce marketing model under the big data and pattern recognition background. Large amount of consumption data provides the electricity enterprises grasp the user consumption pattern and the basis of the electric business enterprise through the use of big data can be personalized, accurate and intelligent advertising push service, service mode for the creation of more interesting and effective. Under this basis, electricity companies can also pass the assurance of pair of big data, looking for better increase user stickiness, development of new products and services, the ways and methods to reduce operational costs and accordingly, we propose the novel perspectives on the corresponding issues for the systematic level enhancement that provides the novel methodology of precision e-commerce marketing.
文摘On July 9,the 100EC.CN Ecommerce Research Center issued the 2018 Monitoring Report on China Life Service E-commerce Market Data.The report shows that,in 2018,China’s life service e-commerce transaction volume reached RMB 1.4979 trillion,up by 50%from the year 2017.
文摘The 2021 Double 11 shopping festival has now come to an end.Cross-border e-busineses such as JD Worldwide,Ymatou,Lazada,AliExpress and Shopee took part in the festival,and have recently released their performance reports.The overall turnover of JD Worldwide during the festival increased by 11 times year-on-year,the sales volume of best-selling single products of global duty-free direct shopping stores on Ymatou topped RMB 100 million in one hour,Lazada took half the time it did the previous year to reach the first USD 100 million in terms of the transaction volume.
文摘In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits.Consumers now frequently rely on external sources to make well-informed purchasing decisions,leading to the emergence of live shopping as a prominent avenue for gathering product information and completing transactions.E-commerce live streaming has experienced rapid growth,leveraging its ability to generate traffic and capture consumer attention.The integration of content and live streaming not only meets users’psychological needs but also facilitates seamless communication between buyers and sellers.From the perspective of content marketing typologies,this paper examines content marketing across three key dimensions:informational content,entertainment content,and emotional content.It further explores the impact of content marketing on consumers’purchase intentions within the context of e-commerce live streaming.
基金funded by the Taiwan Comprehensive University System and the National Science and Technology Council of Taiwan under grant number NSTC 111-2410-H-019-006-MY3Additionally,this work was financially/partially supported by the Advanced Institute of Manufacturing with High-tech Innovations(AIM-HI)from the Featured Areas Research Center Program within the framework of the Higher Education Sprout Project by the Ministry of Education(MOE)in Taiwan+1 种基金the National Natural Science Foundation of China,No.62402444the Zhejiang Provincial Natural Science Foundation of China,No.LQ24F020012.
文摘AI applications have become ubiquitous,bringing significant convenience to various industries.In e-commerce,AI can enhance product recommendations for individuals and provide businesses with more accurate predictions for market strategy development.However,if the data used for AI applications is damaged or lost,it will inevitably affect the effectiveness of these AI applications.Therefore,it is essential to verify the integrity of e-commerce data.Although existing Provable Data Possession(PDP)protocols can verify the integrity of cloud data,they are not suitable for e-commerce scenarios due to the limited computational capabilities of edge servers,which cannot handle the high computational overhead of generating homomorphic verification tags in PDP.To address this issue,we propose PDP with Outsourced Tag Generation for AI-driven e-commerce,which outsources the computation of homomorphic verification tags to cloud servers while introducing a lightweight verification method to ensure that the tags match the uploaded data.Additionally,the proposed scheme supports dynamic operations such as adding,deleting,and modifying data,enhancing its practicality.Finally,experiments show that the additional computational overhead introduced by outsourcing homomorphic verification tags is acceptable compared to the original PDP.
文摘The integration of the digital economy with the traditional sales industry has prompted the robust growth of e-commerce.Live-streaming e-commerce,as a novel business model,has gained immense popularity.However,is⁃sues of regulatory loopholes and inefficacy continue to surface.In live-streaming e-commerce,the head anchor,as host of the live-streaming rooms,wields significant influence in determining the goods to be showcased and marketed.Such influence expands risks such as infringement of intellectual property rights.Yet the uncertainty in law concerning the identity of head anchors results in a lack of accountability.Current norms are inadequate in constraining the group of head anchors.Drawing on the principles of risk control,the alignment between benefit and risk,and the theory of so⁃cial cost control,this paper argues that it is both justifiable and feasible to impose a duty to exercise reasonable care on head anchors.To effectively enshrine this duty in law,it is of great importance to redefine the mechanism of identifying the duty of care of head anchors in live-streaming e-commerce.In particular,the contents of the duty of care under⁃taken by head anchors and the consequences of breaching such a duty of care should be clarified.
基金Supported by General Project of the National Social Science Foundation(Topic 20BJY135)。
文摘As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized data from China Household Finance Survey(CHFS)and China Statistical Yearbook to construct a multi-dimensional relative poverty index system and an evaluation index system for rural e-commerce development.A fixed-effect model was employed to test the direct impact,and an intermediary-effect model was used to analyze the mechanism.The study found that rural e-commerce effectively alleviated multidimensional relative poverty among farmers,with varying effects across different dimensions.Notably,improving digital payment levels and non-agricultural employment were effective means by which rural e-commerce mitigated this poverty.However,the impact of rural e-commerce showed regional heterogeneity.Based on these findings,this research offered a series of countermeasures and suggestions.
文摘With the acceleration of global economic integration and the rapid development of cross-border e-commerce,an increasing number of foreign trade enterprises are encountering new market opportunities and challenges.In recent years,the“full custody”model has gradually emerged,providing one-stop service support for cross-border e-commerce enterprises.While this model reduces operational difficulties,it also introduces new requirements for the business models of Chinese foreign trade enterprises.This paper examines how foreign trade enterprises can respond to the opportunities and challenges presented by the full custody model from five key perspectives:background analysis,business layout adjustments,marketing channel innovation,digital and intelligent empowerment,and flexible operational strategies.The findings aim to provide insights into the sustainable development of foreign trade enterprises within the cross-border e-commerce ecosystem.
基金supported by the Leading Talent Support Program for Agricultural Talents of the Chinese Academy of Agricultural Sciences(TCS2022020)the General program of National Natural Science Foundation of China(1573263)。
文摘Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.
基金National Natural Science Foundation of China(NSFC)Youth Project“Research on Household Debt Behavior and Its Impact on Economic Inequality in the Context of Common Prosperity”(Grant No.72203136),the Youth Project of the Guangdong Planning Office of Philosophy and Social Science(GDPOPSS)“E-commerce Development and Consumption Disparity of Rural Households:Theoretical Mechanism,Empirical Test and Policy Optimization”(Grant No.GD24YYJ27).
文摘In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and unleash the consumption potential in the countryside.Based on data from China Family Panel Studies,this paper adopts a staggered difference-in-differences method to assess the impact of the e-commerce to enter rural areas on the consumption disparity among rural households.Findings:the comprehensive demonstration work of promoting e-commerce to enter rural areas has reduced the consumption disparity among rural households through the following mechanisms.Firstly,this policy initiative has mitigated the consumption-inhibiting effect on rural household consumption due to the local market size and external market accessibility by promoting the distribution of consumer goods to villages.Secondly,this policy initiative has also increased the agricultural income of rural households and reduced their consumption disparity by distributing farm produce to cities and enhancing the agricultural income of rural households.Moreover,the work is characterized by inclusive growth and is not susceptible to the“elite capture”phenomenon.
文摘The paper sets out to examine the influence of e-commerce on marketing practitioners and consumers. This researcher found out that e-commerce brings about a new experience for both consumers and marketing practitioners as both groups try to achieve their different goals that end in an online relationship between the duo. This posses a lot of challenges for marketers who have to adapt and modify their offline marketing strategies to suite and meet the demands of e-commerce bringing about the whole concept and execution of e-marketing. The issue of the benefits as well as trust for online transactions based on the fear of insecurity from the consumers＇ perspective was also discussed. In all, the authors concluded that it＇s important for organizations engaging in e-commerce to come up with proper strategies to address these issues and build consumer trust in e-commerce; aiding it to further adapt to the ever changing needs of the business world.
基金supported in part by the Philosophy and Social Planning Project of Heilongjiang Province under Grant Nos.20JYB031 and 23GLA011.
文摘In the growing e-commerce industry,the problem of malicious business operations has become increasingly prominent,exposing many problems such as weak supervision of e-commerce platforms and no way for consumers to complain.In order to solve the problems of counterfeit and shoddy products on e-commerce platforms and promote the sustainable development of the e-commerce industry in China,this paper constructs a three-party evolutionary game model of e-commerce platforms,merchants,and consumers,investigates the influence of each influencing factor on each party’s strategy choice,and provides targeted suggestions to e-commerce platforms based on relevant factors.Finally,the impact of several important parameters on the equilibrium solution is discussed through sensitivity analysis.The results show that:1)the smaller the cost difference between active and negative regulation,the more the e-commerce platform tends to active regulation strategy,but increasing fines for dishonest merchants and consumer complaints have little impact on the e-commerce platform;2)increasing consumer compensation,creating an honest business environment,and reducing the cost of honest business all help companies tend to operate in good faith;3)the only factor that affects the tendency of consumer complaint strategies is the cost of complaints.The loss suffered by silence and the compensation given to consumers have little effect on consumers’tendency to complain strategy.The results can provide theoretical guidance for participants to make useful strategic decisions in the e-commerce market.
基金Supported by Western Project of National Social Science Fund of China(23XJY013)Project of Social Science Foundation of Shaanxi Province(2022D032).
文摘With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.
基金support from the National Natural Science Foundation of China (No.72341014).
文摘Cross-border e-commerce(CBEC)significantly stimulates foreign trade development and the flow of goods and services.This study,using Chinese city-level data and a multiperiod difference-in-differences model based on CBEC comprehensive pilot zones,explores the impact of CBEC reform on urban service industry entrepreneurship.The results show that CBEC reform increased entrepreneurial activity,and this is confirmed by robustness tests.The mechanisms driving this efect include the attraction of foreign direct investment,improved information infrastructure,and talent development.Regional analysis reveals stronger effects in central,western,and noncoastal cities,and industry analysis highlights public and consumer services.Spatial heterogeneity shows that the reform's impact diminished with distance from pilot zones,with potential inhibitory efects in remote areas.This study demonstrates how CBEC reform can stimulate entrepreneurship and foster economicgrowth.
文摘This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.
文摘Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.
文摘E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt with the changes in e-commerce world. Brand ability will be depressed, but corporate identity and brand identity will be upgraded. So the enterprise should lower the cost of distribution, manufactur ing, and supplying. We can also upgrade the product value which consumer con ceded. Logistic will be core ability. The 3pl and 4pl will be used more and more often. The importance of transportation has grown with the increasing globalization as well as the growth in e-commerce. Firms should identify various transportation network design options and their relative strengths and weaknesses. They should also use methodologies for routing and scheduling deliveries in transportation network. The savings matrix and the generalized assignment methodology can be us ed to minimize the transportation cost while meeting delivery commitments to cus tomers. Information is essential to making good decisions. Information technology provid es the tools to gather information and analyze it in order to make the best deci sions. Information plays a key in every company. Information technology will be used broadly. It is a factual component on which decisions about each of the transportation, facilities, and inventory. In essence, information is the glue that holds the company to other firms, and allows it to function, making informa tion the most important firms drivers. Custom relation management, data based marketing, one to one marketing, electron ic odder system, electronic data exchange, will be used frequent. These new mark eting method is using information technology all. IT investment in program will greatly increase. The consumer can find and compare the price in every character easily on Interne t. Cost becomes the most important factor in product selecting. So the enterpris e has to lower cost in every part, especially using high-tech, new material, ad vantage management method. But the quality of production should be guarantee. In e-commerce world, people meet together less, and the news expressed quickly, every decision of enterprise should first consider it disadvantage on trans mit, then, try to control the transmit manner. The crisis management is importan t to public communication. Sales promotion method needs innovation. Broadcast, public communication, salesm anship, and physical evidence will be changed. More and more advertisers head fo r the Web to promote their wares. A supply chain consists of all stages involved, directly or indirectly, in fulfi lling a customer request. Through e-commerce, a supply chain can operate in low cost, immediate customer reaction, and benefit to all enterprise in the supply chain. The objective of supply chain is to maximize the overall value generated.
基金This research was supported by the National Social Sci-ence Foundation of China under Grant 06CJL019.
文摘The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie...
