The identification of customer needs is one of the important first⁃step works for product design.Contrary to explicit ones,the implicit customer needs are less obvious,thus relying on the designers to discover.Up till...The identification of customer needs is one of the important first⁃step works for product design.Contrary to explicit ones,the implicit customer needs are less obvious,thus relying on the designers to discover.Up till now,there still lacks a rational or systematic method on the identification of implicit customer needs.Designers have to rely on their own intuition and personal experience to do the work,hindering the product design and development further on.Therefore,it is necessary to study the implicit customer needs and their identification methods.To this end,this paper first studies the characteristics of implicit needs,and clarifies the relationship between implicit needs and explicit needs.Based on this,the concept of customer needs life cycle is put forward.After that,two methods for the identification of implicit needs are proposed,including an active approach and a passive approach.For the active approach,it is suggested to exploit the functional characteristics of the product and the products in the same series or categories,for which a direct acquisition method and an evaluation data mining method are proposed,and a treadmill design case is studied.For the passive approach,it is suggested to exploit the scenario elements of product usage,for which a scenario elements questionnaire method and a scenario adaptation problem method are proposed,and a spinning bike design case is studied.The two design cases have demonstrated the process of customer needs identification and also verified the applicability of the proposed methods.展开更多
The jewelry industry faces intense competition,making customer loyalty essential for sustained success.This paper examines customer loyalty through the lens of the ABC attitude model,which encompasses cognitive,affect...The jewelry industry faces intense competition,making customer loyalty essential for sustained success.This paper examines customer loyalty through the lens of the ABC attitude model,which encompasses cognitive,affective,and behavioral dimensions.Cognitive factors,such as perceived quality and brand reputation,establish the foundation of trust,while affective factors,including emotional attachment and trust,strengthen customer relationships.Behavioral factors,such as repeat purchases and advocacy,reflect observable loyalty actions.The study proposes strategies to enhance loyalty,including delivering superior products and services,strengthening customer relationship management,and leveraging word-of-mouth and digital marketing.These approaches provide actionable insights for building long-term customer relationships in a competitive market.Future research could explore emerging technologies and cultural influences to further refine loyalty strategies.This research highlights the multidimensional nature of customer loyalty and offers practical recommendations for jewelry enterprises.展开更多
In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin T...In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin Trade,O2O companies mentioned there are always opportunities in the O2O sector,if you could find the real needs of customers.Focus the target to provide customers what they展开更多
In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to...In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to measure customer lifetime value(CLV)as the basis for determining long-term firm performance,and we provide an empirical analysis of the relationship between omni-channel retailing and CLV.The results suggest that omni-channel retailing may effectively enhance CLV.Further analysis reveals that this process is influenced by heterogeneous consumer requirements and that significant differences exist in the extent to which the omni-channel transition may influence CLV depending on consumer preferences for diversity of commodities,sensitivity to the cost of contract performance,and sensitivity to warehousing costs.Hence,retailers should provide consumers with a complete portfolio of goods and services based on target consumers’heterogeneous requirements in order to increase omni-channel efficiency.展开更多
Customer attrition in the banking industry occurs when consumers quit using the goods and services offered by the bank for some time and,after that,end their connection with the bank.Therefore,customer retention is es...Customer attrition in the banking industry occurs when consumers quit using the goods and services offered by the bank for some time and,after that,end their connection with the bank.Therefore,customer retention is essential in today’s extremely competitive banking market.Additionally,having a solid customer base helps attract new consumers by fostering confidence and a referral from a current clientele.These factors make reducing client attrition a crucial step that banks must pursue.In our research,we aim to examine bank data and forecast which users will most likely discontinue using the bank’s services and become paying customers.We use various machine learning algorithms to analyze the data and show comparative analysis on different evaluation metrics.In addition,we developed a Data Visualization RShiny app for data science and management regarding customer churn analysis.Analyzing this data will help the bank indicate the trend and then try to retain customers on the verge of attrition.展开更多
The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency, highly depends ...The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency, highly depends on a deep understanding of customer behavior. This study proposes a theoretical framework for multi-dimensional customer behavior analysis, aiming to comprehensively capture customer behavioral characteristics in the digital environment. This framework integrates concepts of multi-source data including transaction history, browsing trajectories, social media interactions, and location information, constructing a theoretically more comprehensive customer profile. The research discusses the potential applications of this theoretical framework in precision marketing scenarios such as personalized recommendations, cross-selling, and customer churn prevention. Through analysis, the study points out that multi-dimensional analysis may significantly improve the targeting and theoretical conversion rates of marketing activities. However, the research also explores theoretical challenges that may be faced in the application process, such as data privacy and information overload, and proposes corresponding conceptual coping strategies. This study provides a new theoretical perspective on how businesses can optimize marketing decisions using big data thinking while respecting customer privacy, laying a foundation for future empirical research.展开更多
Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial int...Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial intelligence and technology sector, the concept of metaverse is a virtual world that can be used in the health, tourism, marketing, advertising, education and gaming industries. When the literature is reviewed, it is seen that there are many domestic and foreign sources on the subject, but most of these sources are generally related to developments in the gaming and entertainment sectors. But apart from this, studies are being carried out to make it possible to use it in many sectors, including its use in the health sector. With this study, it is aimed to briefly mention what the existing metaverse studies are and to prepare a detailed research result for its use in the health sector. This study consists of five chapters. In the first part, information on the definition of the metaverse concept and how it has developed is given, and the infrastructure requirements necessary for the formation of the metaverse universe are mentioned. In the second section, it is discussed what kind of hardware and software tools may be needed if metaverse technology is possible. In the third section, research on the areas in which metaverse technology can be used in the health sector and current studies and future studies are included. In the fourth section, the legal aspects of this situation when a metaverse-based health service is to be initiated with twin avatars are discussed. In the last section, the advantages and disadvantages of metaverse technology are discussed. It can be seen from the study that the positive aspects of this kind of activity in the field of health will be more positive. As a result, the study constitutes an important value that will be a source for similar studies to be conducted in the future.展开更多
Customer churns remains a key focus in this research, using artificial intelligence-based technique of machine learning. Research is based on the feature-based analysis four main features were used that are selected o...Customer churns remains a key focus in this research, using artificial intelligence-based technique of machine learning. Research is based on the feature-based analysis four main features were used that are selected on the basis of our customer churn to deduct the meaning full analysis of the data set. Data-set is taken from the Kaggle that is about the fine food review having more than half a million records in it. This research remains on feature based analysis that is further concluded using confusion matrix. In this research we are using confusion matrix to conclude the customer churn results. Such specific analysis helps e-commerce business for real time growth in their specific products focusing more sales and to analyze which product is getting outage. Moreover, after applying the techniques, Support Vector Machine and K-Nearest Neighbour perform better than the random forest in this particular scenario. Using confusion matrix for obtaining the results three things are obtained that are precision, recall and accuracy. The result explains feature-based analysis on fine food reviews, Amazon at customer churn Support Vector Machine performed better as in overall comparison.展开更多
To effectively evaluate the fuzziness of the market environment in product planning,a customer requirements analysis method based on multiple preference information is proposed.Firstly,decision-makers use a preferred ...To effectively evaluate the fuzziness of the market environment in product planning,a customer requirements analysis method based on multiple preference information is proposed.Firstly,decision-makers use a preferred information form to evaluate the importance of each customer requirement.Secondly,a transfer function is employed to unify various forms of preference information into a fuzzy complementary judgment matrix.The ranking vector is then calculated using row and normalization methods,and the initial importance of customer requirements is obtained by aggregating the weights of decision members.Finally,the correction coefficients of initial importance and each demand are synthesized,and the importance of customer requirements is determined through normalization.The development example of the PE jaw crusher demonstrates the effectiveness and feasibility of the proposed method.展开更多
The purpose of this research is to examine the impact of artificial intelligence(AI)on customer performance and identify the factors contributing to its effectiveness by employing a quantitative approach,specifically ...The purpose of this research is to examine the impact of artificial intelligence(AI)on customer performance and identify the factors contributing to its effectiveness by employing a quantitative approach,specifically the partial least squares method,to test the hypotheses and explore the relationships between various variables.The findings indicate that effective business practices and successful AI assimilation have a positive impact on customer performance.Additionally,the results of this study provide valuable insights for both academic and practical communities.This study highlights the importance of specific variables,such as organizational and customer agility,customer experience,customer relationship quality,and customer performance in AI assimilation.By exploring these variables,it contributes significantly to the academic,managerial,and social aspects of AI and its impact on customer performance.展开更多
To address the fuzziness and variability in determining customer demand importance,a dynamic analysis method based on intuitionistic fuzzy numbers is proposed.First,selected customers use intuitionistic fuzzy numbers ...To address the fuzziness and variability in determining customer demand importance,a dynamic analysis method based on intuitionistic fuzzy numbers is proposed.First,selected customers use intuitionistic fuzzy numbers to represent the importance of each demand.Then,the preference information is aggregated using customer weights and time period weights through the intuitionistic fuzzy ordered weighted average operator,yielding a dynamic vector of the subjective importance of the demand index.Finally,the feasibility of the proposed method is demonstrated through an application example of a vibrating sorting screen.展开更多
This paper aims to develop a customer satisfaction model for bus rapid transit （BRT）. Both the socio-economic and travel characteristics of passengers were considered to be independent variables. Changzhou BRT was t...This paper aims to develop a customer satisfaction model for bus rapid transit （BRT）. Both the socio-economic and travel characteristics of passengers were considered to be independent variables. Changzhou BRT was taken as an example and on which on-board surveys were conducted to collect data. Ordinal logistic regression （OLR） was used as the modeling approach. The general OLR-based procedure for modeling customer satisfaction is proposed and based on which the customer satisfaction model of Changzhou BRT is developed. Some important findings are concluded： Waiting sub-journey affects customer satisfaction the most, riding sub- journey comes second and arriving station sub-journey has relatively fewer effects. The availability of shelter and benches at stations imposes heavy influence on customer satisfaction. Passengers＇ socio-economic characteristics have heavy impact on customer satisfaction.展开更多
A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period,...A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period, during which customer recognition is obtained. In the second period, advertising can be targeted toward different consumer types. Advertising is assumed to be persuasive in the way that consumer valuation is increased. Equilibrium decisions and profits in each period are derived, showing that the firm who loses the current competition will win in the future. As a result, forward-looking firms price less aggressively so that their long-term profits can be enhanced with the help of TACR. Particularly, TACR improves profits through three important effects： valuation increasing, customer poaching, and anti-competition. Finally, this paper investigates the welfare issues, showing that firms enhance profits at the expense of consumer surplus. It is, therefore, suggested that public sectors take a step to protect consumers with the rapid development of targeting technology.展开更多
To address the current situation where many small enterprises lack efficient management of customer data, this paper proposes a design and implementation plan of a customer relationship management (CRM) system based o...To address the current situation where many small enterprises lack efficient management of customer data, this paper proposes a design and implementation plan of a customer relationship management (CRM) system based on email service. It aims to solve the problems of data dispersion, untimely update and information redundancy in customer management of small and medium-sized enterprises. The system includes four core functional modules: historical email analysis, lead pool management, customer management and email archiving. Through email mining and web crawler technology, the system can extract potential customer information from historical emails and enrich lead data;the lead pool management module supports lead information maintenance, status tracking and conversion of high-value leads;the customer management module realizes the maintenance and dynamic tracking of customer information;the email management module provides the archiving of emails and attachments and the structured storage of basic email information. The system provides automated and intelligent customer information management, improves the work efficiency of sales staff, and provides an efficient customer relationship management solution for enterprises.展开更多
Hidden champions play a critical role in China’s efforts to overcome technological and industrial“chokepoints”.These enterprises are pivotal for breaking free from Western technological embargoes,avoiding entrapmen...Hidden champions play a critical role in China’s efforts to overcome technological and industrial“chokepoints”.These enterprises are pivotal for breaking free from Western technological embargoes,avoiding entrapment in low-value-added production,and driving industrial upgrading.Given the distinct market environment in which China’s hidden champions have emerged,it is both timely and practically significant to examine their growth trajectories and underlying mechanisms.This study adopts a resource allocation perspective to investigate the development path of Chinese manufacturing enterprises into hidden champions,using a vertical case study of Hailiya Group.The findings reveal that such enterprises achieve hidden champion status by vertically concentrating on niche markets while harnessing technological potential and horizontally diversifying their technology application scenarios.Their growth follows a“T-shaped”strategy,combining vertical specialization in a focused market with horizontal expansion into new applications.Four critical mechanisms underpin the rise of manufacturing hidden champions:market niche positioning,innovation-driven focus,application scenario expansion,and ecosystem development.Specifically,these enterprises strategically target niche markets,establish a technology-oriented competitive edge,broaden technology applications to unlock new profit opportunities,and develop collaborative ecosystems to share resources and drive industrial advancement.This paper not only extends the interpretive boundaries of resource allocation theory but also offers fresh insights into the emergence of Chinese manufacturing enterprises as hidden champions,enriching our understanding of their unique growth dynamics.展开更多
A Chinese diplomat observes Moroccan life and customs up close.MOROCCO is known as the Garden of North Africa for its beautiful scenery.Moroccans are suave,open-minded,and hospitable,especially to foreigners.During my...A Chinese diplomat observes Moroccan life and customs up close.MOROCCO is known as the Garden of North Africa for its beautiful scenery.Moroccans are suave,open-minded,and hospitable,especially to foreigners.During my work here,I have made many friends with people from all walks of life.As a result,this has given me the opportunity to visit local families and experience Moroccan hospitality first-hand.展开更多
Isaack Mutua’s bright blue Foton truck,which he has converted into a mobile photography studio,stands out in the bustling streets of Nairobi’s Gikomba Market,and he often has customers lining up to have professional...Isaack Mutua’s bright blue Foton truck,which he has converted into a mobile photography studio,stands out in the bustling streets of Nairobi’s Gikomba Market,and he often has customers lining up to have professional portraits taken.展开更多
Supplier selection in a mass customization environment is a systematic engineering,and Quality Function Deployment(QFD)based on customer demand is a systematic product development method.This paper studies the adaptab...Supplier selection in a mass customization environment is a systematic engineering,and Quality Function Deployment(QFD)based on customer demand is a systematic product development method.This paper studies the adaptability of the QFD method and supplier selection process in a mass customization environment and puts forward a supplier selection framework based on the QFD idea.Furthermore,both the objective environment of demand factor analysis and the thinking of the customer representatives participating in the analysis have great uncertainty and fuzziness.Therefore,a demand factor analysis method for supplier selection in the mass customization environment based on language phrases of different granularity is proposed.The proposed method allows the customer representatives participating in the selection to use their preferred language phrase set to represent the importance of demand factors.Finally,the effectiveness and feasibility of the proposed method are verified by an example of a vehicle manufacturer.展开更多
With the development of society, customers are having an increasing expectation on bus service. Problems such as bus being late all the time seem to become common. It usually annoys the customers and have a bad influe...With the development of society, customers are having an increasing expectation on bus service. Problems such as bus being late all the time seem to become common. It usually annoys the customers and have a bad influence on bus companies.It's crucial to improve the bus service. This report adapts and applies a modified SERVQUAL approach to estimate the service quality in public transport. Wessex Red servcie, bus service in England UK, operated in partnership with the University of the West of England and the University of Bristol, is evaluated in the report being representative for bus service. In this study, the author has applied the SERVQUAL questionnaire among the three groups of customers in Bristol UK based on these five dimensions of SERVQUAL:"Tangibles, Responsiveness, Assurance, Reliability and Empathy"(Parasuraman, 1988). The results illustrates a high degree of importance placed on reliability, in which bus being late is an issue most concerned. The author analyzes the problem and finally provides suggestions and recommendation for the issue. This study is to provide a quality evaluation tool readily usable by transport operators willing to certify the service offered and it also offers a tool for practioners characterized by flexibility so as to fit individual needs. In addition, this study is beneficial to students who are learning Marketing. The study provides students a methodology in their marketing research. It also gives students a tool to evaluate services so as to set up their marketing plan and could give a better horizon to understand marketing.展开更多
Product customization is a trend in the current market-oriented manufacturing environment. However, deduction from customer requirements to design results and evaluation of design alternatives are still heavily relian...Product customization is a trend in the current market-oriented manufacturing environment. However, deduction from customer requirements to design results and evaluation of design alternatives are still heavily reliant on the designer＇s experience and knowledge. To solve the problem of fuzziness and uncertainty of customer requirements in product configuration, an analysis method based on the grey rough model is presented. The customer requirements can be converted into technical characteristics effectively. In addition, an optimization decision model for product planning is established to help the enterprises select the key technical characteristics under the constraints of cost and time to serve the customer to maximal satisfaction. A new case retrieval approach that combines the self-organizing map and fuzzy similarity priority ratio method is proposed in case-based design. The self-organizing map can reduce the retrieval range and increase the retrieval efficiency, and the fuzzy similarity priority ratio method can evaluate the similarity of cases comprehensively. To ensure that the final case has the based on grey correlation analysis is proposed to evaluate similar cases best overall performance, an evaluation method of similar cases to select the most suitable case. Furthermore, a computer-aided system is developed using MATLAB GUI to assist the product configuration design. The actual example and result on an ETC series machine tool product show that the proposed method is effective, rapid and accurate in the process of product configuration. The proposed methodology provides a detailed instruction for the product configuration design oriented to customer requirements.展开更多
文摘The identification of customer needs is one of the important first⁃step works for product design.Contrary to explicit ones,the implicit customer needs are less obvious,thus relying on the designers to discover.Up till now,there still lacks a rational or systematic method on the identification of implicit customer needs.Designers have to rely on their own intuition and personal experience to do the work,hindering the product design and development further on.Therefore,it is necessary to study the implicit customer needs and their identification methods.To this end,this paper first studies the characteristics of implicit needs,and clarifies the relationship between implicit needs and explicit needs.Based on this,the concept of customer needs life cycle is put forward.After that,two methods for the identification of implicit needs are proposed,including an active approach and a passive approach.For the active approach,it is suggested to exploit the functional characteristics of the product and the products in the same series or categories,for which a direct acquisition method and an evaluation data mining method are proposed,and a treadmill design case is studied.For the passive approach,it is suggested to exploit the scenario elements of product usage,for which a scenario elements questionnaire method and a scenario adaptation problem method are proposed,and a spinning bike design case is studied.The two design cases have demonstrated the process of customer needs identification and also verified the applicability of the proposed methods.
文摘The jewelry industry faces intense competition,making customer loyalty essential for sustained success.This paper examines customer loyalty through the lens of the ABC attitude model,which encompasses cognitive,affective,and behavioral dimensions.Cognitive factors,such as perceived quality and brand reputation,establish the foundation of trust,while affective factors,including emotional attachment and trust,strengthen customer relationships.Behavioral factors,such as repeat purchases and advocacy,reflect observable loyalty actions.The study proposes strategies to enhance loyalty,including delivering superior products and services,strengthening customer relationship management,and leveraging word-of-mouth and digital marketing.These approaches provide actionable insights for building long-term customer relationships in a competitive market.Future research could explore emerging technologies and cultural influences to further refine loyalty strategies.This research highlights the multidimensional nature of customer loyalty and offers practical recommendations for jewelry enterprises.
文摘In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin Trade,O2O companies mentioned there are always opportunities in the O2O sector,if you could find the real needs of customers.Focus the target to provide customers what they
基金the National Social Science Foundation of China(NSSFC)“Study on the Digital Transition of China’s Retail Business”(Grant No.18BJY176).
文摘In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to measure customer lifetime value(CLV)as the basis for determining long-term firm performance,and we provide an empirical analysis of the relationship between omni-channel retailing and CLV.The results suggest that omni-channel retailing may effectively enhance CLV.Further analysis reveals that this process is influenced by heterogeneous consumer requirements and that significant differences exist in the extent to which the omni-channel transition may influence CLV depending on consumer preferences for diversity of commodities,sensitivity to the cost of contract performance,and sensitivity to warehousing costs.Hence,retailers should provide consumers with a complete portfolio of goods and services based on target consumers’heterogeneous requirements in order to increase omni-channel efficiency.
文摘Customer attrition in the banking industry occurs when consumers quit using the goods and services offered by the bank for some time and,after that,end their connection with the bank.Therefore,customer retention is essential in today’s extremely competitive banking market.Additionally,having a solid customer base helps attract new consumers by fostering confidence and a referral from a current clientele.These factors make reducing client attrition a crucial step that banks must pursue.In our research,we aim to examine bank data and forecast which users will most likely discontinue using the bank’s services and become paying customers.We use various machine learning algorithms to analyze the data and show comparative analysis on different evaluation metrics.In addition,we developed a Data Visualization RShiny app for data science and management regarding customer churn analysis.Analyzing this data will help the bank indicate the trend and then try to retain customers on the verge of attrition.
文摘The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency, highly depends on a deep understanding of customer behavior. This study proposes a theoretical framework for multi-dimensional customer behavior analysis, aiming to comprehensively capture customer behavioral characteristics in the digital environment. This framework integrates concepts of multi-source data including transaction history, browsing trajectories, social media interactions, and location information, constructing a theoretically more comprehensive customer profile. The research discusses the potential applications of this theoretical framework in precision marketing scenarios such as personalized recommendations, cross-selling, and customer churn prevention. Through analysis, the study points out that multi-dimensional analysis may significantly improve the targeting and theoretical conversion rates of marketing activities. However, the research also explores theoretical challenges that may be faced in the application process, such as data privacy and information overload, and proposes corresponding conceptual coping strategies. This study provides a new theoretical perspective on how businesses can optimize marketing decisions using big data thinking while respecting customer privacy, laying a foundation for future empirical research.
文摘Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial intelligence and technology sector, the concept of metaverse is a virtual world that can be used in the health, tourism, marketing, advertising, education and gaming industries. When the literature is reviewed, it is seen that there are many domestic and foreign sources on the subject, but most of these sources are generally related to developments in the gaming and entertainment sectors. But apart from this, studies are being carried out to make it possible to use it in many sectors, including its use in the health sector. With this study, it is aimed to briefly mention what the existing metaverse studies are and to prepare a detailed research result for its use in the health sector. This study consists of five chapters. In the first part, information on the definition of the metaverse concept and how it has developed is given, and the infrastructure requirements necessary for the formation of the metaverse universe are mentioned. In the second section, it is discussed what kind of hardware and software tools may be needed if metaverse technology is possible. In the third section, research on the areas in which metaverse technology can be used in the health sector and current studies and future studies are included. In the fourth section, the legal aspects of this situation when a metaverse-based health service is to be initiated with twin avatars are discussed. In the last section, the advantages and disadvantages of metaverse technology are discussed. It can be seen from the study that the positive aspects of this kind of activity in the field of health will be more positive. As a result, the study constitutes an important value that will be a source for similar studies to be conducted in the future.
文摘Customer churns remains a key focus in this research, using artificial intelligence-based technique of machine learning. Research is based on the feature-based analysis four main features were used that are selected on the basis of our customer churn to deduct the meaning full analysis of the data set. Data-set is taken from the Kaggle that is about the fine food review having more than half a million records in it. This research remains on feature based analysis that is further concluded using confusion matrix. In this research we are using confusion matrix to conclude the customer churn results. Such specific analysis helps e-commerce business for real time growth in their specific products focusing more sales and to analyze which product is getting outage. Moreover, after applying the techniques, Support Vector Machine and K-Nearest Neighbour perform better than the random forest in this particular scenario. Using confusion matrix for obtaining the results three things are obtained that are precision, recall and accuracy. The result explains feature-based analysis on fine food reviews, Amazon at customer churn Support Vector Machine performed better as in overall comparison.
文摘To effectively evaluate the fuzziness of the market environment in product planning,a customer requirements analysis method based on multiple preference information is proposed.Firstly,decision-makers use a preferred information form to evaluate the importance of each customer requirement.Secondly,a transfer function is employed to unify various forms of preference information into a fuzzy complementary judgment matrix.The ranking vector is then calculated using row and normalization methods,and the initial importance of customer requirements is obtained by aggregating the weights of decision members.Finally,the correction coefficients of initial importance and each demand are synthesized,and the importance of customer requirements is determined through normalization.The development example of the PE jaw crusher demonstrates the effectiveness and feasibility of the proposed method.
文摘The purpose of this research is to examine the impact of artificial intelligence(AI)on customer performance and identify the factors contributing to its effectiveness by employing a quantitative approach,specifically the partial least squares method,to test the hypotheses and explore the relationships between various variables.The findings indicate that effective business practices and successful AI assimilation have a positive impact on customer performance.Additionally,the results of this study provide valuable insights for both academic and practical communities.This study highlights the importance of specific variables,such as organizational and customer agility,customer experience,customer relationship quality,and customer performance in AI assimilation.By exploring these variables,it contributes significantly to the academic,managerial,and social aspects of AI and its impact on customer performance.
文摘To address the fuzziness and variability in determining customer demand importance,a dynamic analysis method based on intuitionistic fuzzy numbers is proposed.First,selected customers use intuitionistic fuzzy numbers to represent the importance of each demand.Then,the preference information is aggregated using customer weights and time period weights through the intuitionistic fuzzy ordered weighted average operator,yielding a dynamic vector of the subjective importance of the demand index.Finally,the feasibility of the proposed method is demonstrated through an application example of a vibrating sorting screen.
基金The National Natural Science Foundation of China(No.61573098)the Scientific Research Projects in Universities of Inner Mongolia(No.NJZY16022)
文摘This paper aims to develop a customer satisfaction model for bus rapid transit （BRT）. Both the socio-economic and travel characteristics of passengers were considered to be independent variables. Changzhou BRT was taken as an example and on which on-board surveys were conducted to collect data. Ordinal logistic regression （OLR） was used as the modeling approach. The general OLR-based procedure for modeling customer satisfaction is proposed and based on which the customer satisfaction model of Changzhou BRT is developed. Some important findings are concluded： Waiting sub-journey affects customer satisfaction the most, riding sub- journey comes second and arriving station sub-journey has relatively fewer effects. The availability of shelter and benches at stations imposes heavy influence on customer satisfaction. Passengers＇ socio-economic characteristics have heavy impact on customer satisfaction.
基金The National Natural Science Foundation of China(No.71071033)the Research and Innovation Project for College Graduates of Jiangsu Province(No.CXZZ-0186)
文摘A two-period duopoly model is developed to examine the competitive effects of targeted advertising with customer recognition （TACR）. In the model, two competing firms sell goods to end consumers in the first period, during which customer recognition is obtained. In the second period, advertising can be targeted toward different consumer types. Advertising is assumed to be persuasive in the way that consumer valuation is increased. Equilibrium decisions and profits in each period are derived, showing that the firm who loses the current competition will win in the future. As a result, forward-looking firms price less aggressively so that their long-term profits can be enhanced with the help of TACR. Particularly, TACR improves profits through three important effects： valuation increasing, customer poaching, and anti-competition. Finally, this paper investigates the welfare issues, showing that firms enhance profits at the expense of consumer surplus. It is, therefore, suggested that public sectors take a step to protect consumers with the rapid development of targeting technology.
文摘To address the current situation where many small enterprises lack efficient management of customer data, this paper proposes a design and implementation plan of a customer relationship management (CRM) system based on email service. It aims to solve the problems of data dispersion, untimely update and information redundancy in customer management of small and medium-sized enterprises. The system includes four core functional modules: historical email analysis, lead pool management, customer management and email archiving. Through email mining and web crawler technology, the system can extract potential customer information from historical emails and enrich lead data;the lead pool management module supports lead information maintenance, status tracking and conversion of high-value leads;the customer management module realizes the maintenance and dynamic tracking of customer information;the email management module provides the archiving of emails and attachments and the structured storage of basic email information. The system provides automated and intelligent customer information management, improves the work efficiency of sales staff, and provides an efficient customer relationship management solution for enterprises.
基金supported by the following projects:The Youth Project of the National Natural Science Foundation of China(NSFC)“Research on Chinese Multinational Companies’Componovation under Resource Constraint:From a Dynamic Circulation Logic of Home and Host Countries”(Grant No.72102030)The Research Project of Humanities and Social Sciences of the Ministry of Education“Research on Chinese Multinational Companies’Learning by Doing Mechanism under Resource Constraint”(Grant No.21C10173022)The General Project of the China Postdoctoral Science Foundation“Research on the Realization Path and Motivations for the Domestic Replacement of Core Technologies for Chinese Manufacturing Enterprises”(Grant No.2022M720975).
文摘Hidden champions play a critical role in China’s efforts to overcome technological and industrial“chokepoints”.These enterprises are pivotal for breaking free from Western technological embargoes,avoiding entrapment in low-value-added production,and driving industrial upgrading.Given the distinct market environment in which China’s hidden champions have emerged,it is both timely and practically significant to examine their growth trajectories and underlying mechanisms.This study adopts a resource allocation perspective to investigate the development path of Chinese manufacturing enterprises into hidden champions,using a vertical case study of Hailiya Group.The findings reveal that such enterprises achieve hidden champion status by vertically concentrating on niche markets while harnessing technological potential and horizontally diversifying their technology application scenarios.Their growth follows a“T-shaped”strategy,combining vertical specialization in a focused market with horizontal expansion into new applications.Four critical mechanisms underpin the rise of manufacturing hidden champions:market niche positioning,innovation-driven focus,application scenario expansion,and ecosystem development.Specifically,these enterprises strategically target niche markets,establish a technology-oriented competitive edge,broaden technology applications to unlock new profit opportunities,and develop collaborative ecosystems to share resources and drive industrial advancement.This paper not only extends the interpretive boundaries of resource allocation theory but also offers fresh insights into the emergence of Chinese manufacturing enterprises as hidden champions,enriching our understanding of their unique growth dynamics.
文摘A Chinese diplomat observes Moroccan life and customs up close.MOROCCO is known as the Garden of North Africa for its beautiful scenery.Moroccans are suave,open-minded,and hospitable,especially to foreigners.During my work here,I have made many friends with people from all walks of life.As a result,this has given me the opportunity to visit local families and experience Moroccan hospitality first-hand.
文摘Isaack Mutua’s bright blue Foton truck,which he has converted into a mobile photography studio,stands out in the bustling streets of Nairobi’s Gikomba Market,and he often has customers lining up to have professional portraits taken.
文摘Supplier selection in a mass customization environment is a systematic engineering,and Quality Function Deployment(QFD)based on customer demand is a systematic product development method.This paper studies the adaptability of the QFD method and supplier selection process in a mass customization environment and puts forward a supplier selection framework based on the QFD idea.Furthermore,both the objective environment of demand factor analysis and the thinking of the customer representatives participating in the analysis have great uncertainty and fuzziness.Therefore,a demand factor analysis method for supplier selection in the mass customization environment based on language phrases of different granularity is proposed.The proposed method allows the customer representatives participating in the selection to use their preferred language phrase set to represent the importance of demand factors.Finally,the effectiveness and feasibility of the proposed method are verified by an example of a vehicle manufacturer.
文摘With the development of society, customers are having an increasing expectation on bus service. Problems such as bus being late all the time seem to become common. It usually annoys the customers and have a bad influence on bus companies.It's crucial to improve the bus service. This report adapts and applies a modified SERVQUAL approach to estimate the service quality in public transport. Wessex Red servcie, bus service in England UK, operated in partnership with the University of the West of England and the University of Bristol, is evaluated in the report being representative for bus service. In this study, the author has applied the SERVQUAL questionnaire among the three groups of customers in Bristol UK based on these five dimensions of SERVQUAL:"Tangibles, Responsiveness, Assurance, Reliability and Empathy"(Parasuraman, 1988). The results illustrates a high degree of importance placed on reliability, in which bus being late is an issue most concerned. The author analyzes the problem and finally provides suggestions and recommendation for the issue. This study is to provide a quality evaluation tool readily usable by transport operators willing to certify the service offered and it also offers a tool for practioners characterized by flexibility so as to fit individual needs. In addition, this study is beneficial to students who are learning Marketing. The study provides students a methodology in their marketing research. It also gives students a tool to evaluate services so as to set up their marketing plan and could give a better horizon to understand marketing.
基金Supported by State Science and Technology Support Program of China(Grant No.2012BAF12B08-04)Liaoning Provincial Key Scientific and Technological Project of China(Grant Nos.2011216010,2010020076-301)
文摘Product customization is a trend in the current market-oriented manufacturing environment. However, deduction from customer requirements to design results and evaluation of design alternatives are still heavily reliant on the designer＇s experience and knowledge. To solve the problem of fuzziness and uncertainty of customer requirements in product configuration, an analysis method based on the grey rough model is presented. The customer requirements can be converted into technical characteristics effectively. In addition, an optimization decision model for product planning is established to help the enterprises select the key technical characteristics under the constraints of cost and time to serve the customer to maximal satisfaction. A new case retrieval approach that combines the self-organizing map and fuzzy similarity priority ratio method is proposed in case-based design. The self-organizing map can reduce the retrieval range and increase the retrieval efficiency, and the fuzzy similarity priority ratio method can evaluate the similarity of cases comprehensively. To ensure that the final case has the based on grey correlation analysis is proposed to evaluate similar cases best overall performance, an evaluation method of similar cases to select the most suitable case. Furthermore, a computer-aided system is developed using MATLAB GUI to assist the product configuration design. The actual example and result on an ETC series machine tool product show that the proposed method is effective, rapid and accurate in the process of product configuration. The proposed methodology provides a detailed instruction for the product configuration design oriented to customer requirements.
