This paper takes the Chinese-themed packaging of Modern China Tea Shop as the research object,analyzes the brand positioning and the embodiment of traditional Chinese cultural elements in its brand packaging design,an...This paper takes the Chinese-themed packaging of Modern China Tea Shop as the research object,analyzes the brand positioning and the embodiment of traditional Chinese cultural elements in its brand packaging design,and mainly analyzes the characteristics of traditional Chinese culture and symbols such as painting,text,and color in the packaging design.This paper explores the creative design and application of packaging with traditional Chinese elements in its brand touch points through the analysis method in culture code brand design and points out that the packaging design of Modern China Tea Shop is close to consumer psychology,and the Era Z has gradually become the main force of Chinese consumption.The brand accurately grasps the consumer psychology in the era of Gen-Z so as to formulate corresponding marketing strategies.Combined with the analysis of brand trends and consumers,it is clear that the packaging design of Chinese style is not a simple superposition of traditional elements and modern elements,but the integration and innovation of various cultural elements based on the current market and consumers.Furthermore,the paper summarizes the ways of traditional Chinese elements to create commercial value and provides a feasible reference for the brand positioning and packaging design of other tea products in China.展开更多
In the context of the cultural development of the new era and the burgeoning spiritual demands of the people,there has been a remarkable surge in the proliferation of traditional Chinese cultural programs.The“Chinese...In the context of the cultural development of the new era and the burgeoning spiritual demands of the people,there has been a remarkable surge in the proliferation of traditional Chinese cultural programs.The“Chinese Festivals”series,produced by Henan TV,standing out as an engaging TV program that showcases traditional Chinese culture,has rapidly captivated a diverse audience across different age groups,creating a rich,multi-dimensional,and cross-media cultural communication ecosystem.The program strategically selects symbolic elements by systematically categorizing and organizing traditional Chinese cultural symbols to create a rich cultural space.It employs cutting-edge scientific and technological methods to enrich viewer immersion,crafting media rituals with both temporal significance and a profound sense of media ritual.This approach boosts the program’s popularity and sets a benchmark for industry innovation.By fostering an interactive narrative between mainstream media and the public,the program continuously broadens the scope of the“story world,”fostering a harmonious and structured national cultural community through the creative interpretation of traditional Chinese culture and the evocative crafting of the aesthetic sensibilities inherent in Chinese art.It is worth noting that the phenomenon of aesthetic fatigue besets the development of this serial program.To address this issue and further improve the appeal of the program,a comprehensive approach is required to develop a cohesive narrative mode for the“story world.”This involves harmonizing the interplay between artistic endeavors and technological advancements,synchronizing sensory experiences with the foundational ritualistic elements,and enhancing the effectiveness of the media communication matrix to construct a brand of media culture that has social significance,aesthetic value,and economic profits in the new era.展开更多
The paper tentatively studies the function of the indirect speech act in Chinese cultural communication, namely, domestic communication. Two aspects are shown in this paper： communication between people of different ...The paper tentatively studies the function of the indirect speech act in Chinese cultural communication, namely, domestic communication. Two aspects are shown in this paper： communication between people of different social status, genders and casual relationships, and communication between people of same social status, genders and close relationships. Therefore, the study result can be concluded like this： whether the use of indirect speech act is successful or not always influences people＇s communication significantly.展开更多
Intercultural Communication Competence (ICC), as one of the research fields of intercultural communication, has been given much importance from scholars all around the world. Intercultural sensitivity is one of the th...Intercultural Communication Competence (ICC), as one of the research fields of intercultural communication, has been given much importance from scholars all around the world. Intercultural sensitivity is one of the three dimensions in Dr Chen's ICC model. This research investigates the reliability and validity of Chen and Starosta's Intercultural Sensitivity Scale (ISS) (2000) against Chinese cultural background by using Chinese university students majoring in English as respondents.展开更多
Based on collecting and analyzing the former studies, through the questionnaire, test paper and interview, this paper makes an investigation about Chinese Cultural Aphasia, which aims at finding out whether it exists ...Based on collecting and analyzing the former studies, through the questionnaire, test paper and interview, this paper makes an investigation about Chinese Cultural Aphasia, which aims at finding out whether it exists or not and the reasons that are responsible for the phenomenon. The result shows： （1） ＂Chinese Cultural Aphasia＂ phenomenon does exist in Senior High English teaching, and students＇ ability of expressing Chinese culture in English is worse than expected. （2） The reasons that are responsible for the phenomenon are in the following： Both students and teachers lack Chinese cultural consciousness, including that teachers＇ teaching idea is not correct and teaching method is single. What＇s more, in textbooks the proportion of Chinese culture content is too little. Accordingly, some proposals are put forward to solve the problem： （1） Students should pay attention to English expressions of Chinese culture. （2） Teachers should develop double culture ability, change attitude to English teaching, change the teaching method, use the textbooks neatly, increase the check of expressions related to Chinese culture. （3） Increase the proportion of Chinese culture in the textbooks展开更多
Integrated English is a significant course for the English majors in China.Now there is a phenomenon named“Chinese Cultural Aphasia”attracting the attention of the researchers,for it’s not good to convey the Chines...Integrated English is a significant course for the English majors in China.Now there is a phenomenon named“Chinese Cultural Aphasia”attracting the attention of the researchers,for it’s not good to convey the Chinese culture.In Integrated English teaching,the teachers should try their best to solve the problem of“Chinese Cultural Aphasia”.This research is based on the quiz and questionnaire,which are designed according to the Chinese culture in different fields,in order to make some suggestions in Chinese culture introduction in Integrated English teaching.展开更多
Under the text of Xi’s call for“Chinese culture to go abroad”and the international craze for Mandarin,the article aims to reveal the relationship between college English textbooks and Chinese cultural aphasia,based...Under the text of Xi’s call for“Chinese culture to go abroad”and the international craze for Mandarin,the article aims to reveal the relationship between college English textbooks and Chinese cultural aphasia,based on an analysis of a survey of a university in southern China.The specific research questions are:What is the attitude of English majors toward integrating English textbooks into Chinese culture?Do English majors have“Chinese cultural aphasia”?To what extent?Is there an imbalance between Chinese and western culture in College English textbooks?Through a test,questionnaire,and textbook analysis,a survey on Chinese cultural aphasia in university English textbooks among English majors was conducted.The research results show that English textbooks have a serious lack of Chinese culture;English majors have severe Chinese cultural aphasia;English majors have a positive attitude towards integrating Chinese culture into English textbooks,and they are willing to learn the English expressions of Chinese culture.The author believes that the study has the following practical significance:First,the statistics in the study offer a thought for textbook editors;second,the study can stimulate English teachers to cultivate students’cross-cultural communication skills;and third,research may inspire students to learn more about Chinese culture and enrich their knowledge.展开更多
With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This pap...With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This paper focuses on introducing the concept and functions of mass media and taking festival culture as example to explore how to use media correctly to carry forward cultural inheritance.展开更多
Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of th...Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.展开更多
In Chinese traditional classes, grammar-based teaching method is widely adopted, and this leads to a phenomenon thatChinese students are usually good at grammar and writing, but poor at speaking. Besides, when Chinese...In Chinese traditional classes, grammar-based teaching method is widely adopted, and this leads to a phenomenon thatChinese students are usually good at grammar and writing, but poor at speaking. Besides, when Chinese students are in a communi-cation-based class, some of them usually feel uncomfortable and are reluctant to communicate. This phenomenon may relate to Chi-nese students' willingness to communicate(WTC).There are a great deal of research has been conducted to WTC related to person-ality, communicative and social environment. However, just small number of exploration has been allotted to the cultural perspec-tive.展开更多
There is a short tale that requires careful reading. A philosopher took a ferry across the river. He asked the boatman： ＂Do you understand philosophy？＂ The boatman answered： ＂I don＇t.＂ The philosopher said： ...There is a short tale that requires careful reading. A philosopher took a ferry across the river. He asked the boatman： ＂Do you understand philosophy？＂ The boatman answered： ＂I don＇t.＂ The philosopher said： ＂In that way, you have lost half of your life.＂展开更多
Chinese cultural identity has great significance in maintaining the unity of Chinese nation and promo-ting the development of Chinese culture.This paper explains the definition and development of Chinese cultural iden...Chinese cultural identity has great significance in maintaining the unity of Chinese nation and promo-ting the development of Chinese culture.This paper explains the definition and development of Chinese cultural iden-tity.Research targets include Chinese cultural identity of collge students and Chinese cultural identity of Chinese eth-nic minorities.This paper also carries out a comparative research from an international perspective.Enhancing Chinese cultural identity not only has an important efect on the prosperity and development of Chinese culture,but also has far-reaching impact on the Chinese national identity.展开更多
As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s ...As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.展开更多
This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristi...This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristics.By reviewing the inclusion of Chinese opera cultural elements in this material,the study identifies existing issues and provides recommendations for improvement.Introducing opera culture into Chinese language teaching materials can align with global cultural exchanges,helping more people learn about traditional Chinese culture and enhancing China’s international influence.展开更多
This study examines the application of the Understanding by Design(UbD)approach to enhance students’cognitive,affective,and psychomotor learning domains,as well as their intercultural communication competence,in the ...This study examines the application of the Understanding by Design(UbD)approach to enhance students’cognitive,affective,and psychomotor learning domains,as well as their intercultural communication competence,in the Introduction to Chinese Culture course.UbD,a curriculum design framework emphasizing deep understanding over rote memorization,employs a“backward design”process to help students achieve a profound comprehension of Chinese culture and its modern implications.Through this approach,students also develop critical intercultural communication skills.The study offers helpful strategies for integrating English language teaching with Chinese cultural education,providing practical insights for curriculum development that bridges linguistic and cultural learning.展开更多
The phenomenon of aphasia in Chinese culture is serious.The existing English teaching materials emphasize too much Western culture education and lack traditional Chinese cultural elements.Therefore,this paper takes th...The phenomenon of aphasia in Chinese culture is serious.The existing English teaching materials emphasize too much Western culture education and lack traditional Chinese cultural elements.Therefore,this paper takes the Guangdong Maritime Silk Road as an example to study the specific application of traditional Chinese culture in cross-cultural English education.This paper first summarizes the significance of cross-cultural integration into college English education and then points out the serious phenomenon of Chinese cultural aphasia.Next,the paper focuses on English education,using English textbooks as a starting point to explore and integrate strategies related to excellent traditional Chinese culture from the Guangdong Maritime Silk Road.By integrating traditional Chinese culture into business English classes(with the Guangdong Maritime Silk Road as an example),the study explores the influence of such cultural integration on students’cross-cultural communication skills,cultural identity,and learning effects.The results showed that the P value of the experimental group and the control group was<0.05,that is,cultural integration had a positive effect on improving the effect of cross-cultural English education.The overall scores and cultural confidence of the experimental group are higher than those of the control group,which proves that cross-cultural teaching has a positive effect on the improvement of students’scores.展开更多
Due to the significant differences in history,culture and law,the basic characteristics of advertising ethics expression,as well as the standards and principles for ethical misconduct in advertising,vary among differe...Due to the significant differences in history,culture and law,the basic characteristics of advertising ethics expression,as well as the standards and principles for ethical misconduct in advertising,vary among different countries or regions.As two typical representative countries in the dissemination of Chinese and Western advertising cultures,the differences in advertising ethics between China and the United States have certain research value for the current practice of cross-border advertising dissemination.The research focuses on representative advertising works that can showcase the cultural background differences or present the ethical tendencies of the two countries.Under the perspective of contemporary cross-cultural communication,it conducts a comparative analysis of the cultural and ethical manifestations of advertising in the two countries.The research specifically combines the three dimensions of cultural patterns divided by Hofstede,using positive or negative cases of Chinese and American advertisements to explore the issues of advertising ethics expression and ethical misconduct in China and the United States.Based on the cultural differences between China and the United States,it proposes normative strategies for addressing advertising ethics issues in the two countries.展开更多
文摘This paper takes the Chinese-themed packaging of Modern China Tea Shop as the research object,analyzes the brand positioning and the embodiment of traditional Chinese cultural elements in its brand packaging design,and mainly analyzes the characteristics of traditional Chinese culture and symbols such as painting,text,and color in the packaging design.This paper explores the creative design and application of packaging with traditional Chinese elements in its brand touch points through the analysis method in culture code brand design and points out that the packaging design of Modern China Tea Shop is close to consumer psychology,and the Era Z has gradually become the main force of Chinese consumption.The brand accurately grasps the consumer psychology in the era of Gen-Z so as to formulate corresponding marketing strategies.Combined with the analysis of brand trends and consumers,it is clear that the packaging design of Chinese style is not a simple superposition of traditional elements and modern elements,but the integration and innovation of various cultural elements based on the current market and consumers.Furthermore,the paper summarizes the ways of traditional Chinese elements to create commercial value and provides a feasible reference for the brand positioning and packaging design of other tea products in China.
基金the project“Research on the Digitalized Living Inheritance and Development of the Yellow River Cultural Gene,”a project of Humanities and Social Sciences Research of Higher Education Institutes in Henan Province(Project No.2024-ZDJH-770).
文摘In the context of the cultural development of the new era and the burgeoning spiritual demands of the people,there has been a remarkable surge in the proliferation of traditional Chinese cultural programs.The“Chinese Festivals”series,produced by Henan TV,standing out as an engaging TV program that showcases traditional Chinese culture,has rapidly captivated a diverse audience across different age groups,creating a rich,multi-dimensional,and cross-media cultural communication ecosystem.The program strategically selects symbolic elements by systematically categorizing and organizing traditional Chinese cultural symbols to create a rich cultural space.It employs cutting-edge scientific and technological methods to enrich viewer immersion,crafting media rituals with both temporal significance and a profound sense of media ritual.This approach boosts the program’s popularity and sets a benchmark for industry innovation.By fostering an interactive narrative between mainstream media and the public,the program continuously broadens the scope of the“story world,”fostering a harmonious and structured national cultural community through the creative interpretation of traditional Chinese culture and the evocative crafting of the aesthetic sensibilities inherent in Chinese art.It is worth noting that the phenomenon of aesthetic fatigue besets the development of this serial program.To address this issue and further improve the appeal of the program,a comprehensive approach is required to develop a cohesive narrative mode for the“story world.”This involves harmonizing the interplay between artistic endeavors and technological advancements,synchronizing sensory experiences with the foundational ritualistic elements,and enhancing the effectiveness of the media communication matrix to construct a brand of media culture that has social significance,aesthetic value,and economic profits in the new era.
文摘The paper tentatively studies the function of the indirect speech act in Chinese cultural communication, namely, domestic communication. Two aspects are shown in this paper： communication between people of different social status, genders and casual relationships, and communication between people of same social status, genders and close relationships. Therefore, the study result can be concluded like this： whether the use of indirect speech act is successful or not always influences people＇s communication significantly.
文摘Intercultural Communication Competence (ICC), as one of the research fields of intercultural communication, has been given much importance from scholars all around the world. Intercultural sensitivity is one of the three dimensions in Dr Chen's ICC model. This research investigates the reliability and validity of Chen and Starosta's Intercultural Sensitivity Scale (ISS) (2000) against Chinese cultural background by using Chinese university students majoring in English as respondents.
文摘Based on collecting and analyzing the former studies, through the questionnaire, test paper and interview, this paper makes an investigation about Chinese Cultural Aphasia, which aims at finding out whether it exists or not and the reasons that are responsible for the phenomenon. The result shows： （1） ＂Chinese Cultural Aphasia＂ phenomenon does exist in Senior High English teaching, and students＇ ability of expressing Chinese culture in English is worse than expected. （2） The reasons that are responsible for the phenomenon are in the following： Both students and teachers lack Chinese cultural consciousness, including that teachers＇ teaching idea is not correct and teaching method is single. What＇s more, in textbooks the proportion of Chinese culture content is too little. Accordingly, some proposals are put forward to solve the problem： （1） Students should pay attention to English expressions of Chinese culture. （2） Teachers should develop double culture ability, change attitude to English teaching, change the teaching method, use the textbooks neatly, increase the check of expressions related to Chinese culture. （3） Increase the proportion of Chinese culture in the textbooks
基金the research result of“A Study on the Phenomenon of‘Chinese Cultural Dissonance’and the Path of Integrating Chinese Traditional Culture in the Integrated English Course”,2021 Project of Ideological and Political Education Study Center of Leshan Normal University(Project No.SZND202111).
文摘Integrated English is a significant course for the English majors in China.Now there is a phenomenon named“Chinese Cultural Aphasia”attracting the attention of the researchers,for it’s not good to convey the Chinese culture.In Integrated English teaching,the teachers should try their best to solve the problem of“Chinese Cultural Aphasia”.This research is based on the quiz and questionnaire,which are designed according to the Chinese culture in different fields,in order to make some suggestions in Chinese culture introduction in Integrated English teaching.
文摘Under the text of Xi’s call for“Chinese culture to go abroad”and the international craze for Mandarin,the article aims to reveal the relationship between college English textbooks and Chinese cultural aphasia,based on an analysis of a survey of a university in southern China.The specific research questions are:What is the attitude of English majors toward integrating English textbooks into Chinese culture?Do English majors have“Chinese cultural aphasia”?To what extent?Is there an imbalance between Chinese and western culture in College English textbooks?Through a test,questionnaire,and textbook analysis,a survey on Chinese cultural aphasia in university English textbooks among English majors was conducted.The research results show that English textbooks have a serious lack of Chinese culture;English majors have severe Chinese cultural aphasia;English majors have a positive attitude towards integrating Chinese culture into English textbooks,and they are willing to learn the English expressions of Chinese culture.The author believes that the study has the following practical significance:First,the statistics in the study offer a thought for textbook editors;second,the study can stimulate English teachers to cultivate students’cross-cultural communication skills;and third,research may inspire students to learn more about Chinese culture and enrich their knowledge.
文摘With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This paper focuses on introducing the concept and functions of mass media and taking festival culture as example to explore how to use media correctly to carry forward cultural inheritance.
文摘Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.
文摘In Chinese traditional classes, grammar-based teaching method is widely adopted, and this leads to a phenomenon thatChinese students are usually good at grammar and writing, but poor at speaking. Besides, when Chinese students are in a communi-cation-based class, some of them usually feel uncomfortable and are reluctant to communicate. This phenomenon may relate to Chi-nese students' willingness to communicate(WTC).There are a great deal of research has been conducted to WTC related to person-ality, communicative and social environment. However, just small number of exploration has been allotted to the cultural perspec-tive.
文摘There is a short tale that requires careful reading. A philosopher took a ferry across the river. He asked the boatman： ＂Do you understand philosophy？＂ The boatman answered： ＂I don＇t.＂ The philosopher said： ＂In that way, you have lost half of your life.＂
文摘Chinese cultural identity has great significance in maintaining the unity of Chinese nation and promo-ting the development of Chinese culture.This paper explains the definition and development of Chinese cultural iden-tity.Research targets include Chinese cultural identity of collge students and Chinese cultural identity of Chinese eth-nic minorities.This paper also carries out a comparative research from an international perspective.Enhancing Chinese cultural identity not only has an important efect on the prosperity and development of Chinese culture,but also has far-reaching impact on the Chinese national identity.
文摘As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.
基金Zhejiang Federation of Humanities and Social Sciences Circles“Investigating the Effect of ChatGPT on L2 Education”(24NDQN206YBM)。
文摘This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristics.By reviewing the inclusion of Chinese opera cultural elements in this material,the study identifies existing issues and provides recommendations for improvement.Introducing opera culture into Chinese language teaching materials can align with global cultural exchanges,helping more people learn about traditional Chinese culture and enhancing China’s international influence.
基金The 2022 Guangdong Provincial Higher Education Teaching Quality and Reform Project“Research and Practice of English Teaching Integrating Ideological and Political Education into the Introduction to Chinese Culture Course Based on UbD Theory”。
文摘This study examines the application of the Understanding by Design(UbD)approach to enhance students’cognitive,affective,and psychomotor learning domains,as well as their intercultural communication competence,in the Introduction to Chinese Culture course.UbD,a curriculum design framework emphasizing deep understanding over rote memorization,employs a“backward design”process to help students achieve a profound comprehension of Chinese culture and its modern implications.Through this approach,students also develop critical intercultural communication skills.The study offers helpful strategies for integrating English language teaching with Chinese cultural education,providing practical insights for curriculum development that bridges linguistic and cultural learning.
基金Research on the Cultural Inheritance of Guangdong Maritime Silk Road Enabled by AI(CXXL2024249)。
文摘The phenomenon of aphasia in Chinese culture is serious.The existing English teaching materials emphasize too much Western culture education and lack traditional Chinese cultural elements.Therefore,this paper takes the Guangdong Maritime Silk Road as an example to study the specific application of traditional Chinese culture in cross-cultural English education.This paper first summarizes the significance of cross-cultural integration into college English education and then points out the serious phenomenon of Chinese cultural aphasia.Next,the paper focuses on English education,using English textbooks as a starting point to explore and integrate strategies related to excellent traditional Chinese culture from the Guangdong Maritime Silk Road.By integrating traditional Chinese culture into business English classes(with the Guangdong Maritime Silk Road as an example),the study explores the influence of such cultural integration on students’cross-cultural communication skills,cultural identity,and learning effects.The results showed that the P value of the experimental group and the control group was<0.05,that is,cultural integration had a positive effect on improving the effect of cross-cultural English education.The overall scores and cultural confidence of the experimental group are higher than those of the control group,which proves that cross-cultural teaching has a positive effect on the improvement of students’scores.
文摘Due to the significant differences in history,culture and law,the basic characteristics of advertising ethics expression,as well as the standards and principles for ethical misconduct in advertising,vary among different countries or regions.As two typical representative countries in the dissemination of Chinese and Western advertising cultures,the differences in advertising ethics between China and the United States have certain research value for the current practice of cross-border advertising dissemination.The research focuses on representative advertising works that can showcase the cultural background differences or present the ethical tendencies of the two countries.Under the perspective of contemporary cross-cultural communication,it conducts a comparative analysis of the cultural and ethical manifestations of advertising in the two countries.The research specifically combines the three dimensions of cultural patterns divided by Hofstede,using positive or negative cases of Chinese and American advertisements to explore the issues of advertising ethics expression and ethical misconduct in China and the United States.Based on the cultural differences between China and the United States,it proposes normative strategies for addressing advertising ethics issues in the two countries.
