The rapid development of short video platforms poses new challenges for traditional recommendation systems.Recommender systems typically depend on two types of user behavior feedback to construct user interest profile...The rapid development of short video platforms poses new challenges for traditional recommendation systems.Recommender systems typically depend on two types of user behavior feedback to construct user interest profiles:explicit feedback(interactive behavior),which significantly influences users’short-term interests,and implicit feedback(viewing time),which substantially affects their long-term interests.However,the previous model fails to distinguish between these two feedback methods,leading it to predict only the overall preferences of users based on extensive historical behavior sequences.Consequently,it cannot differentiate between users’long-term and shortterm interests,resulting in low accuracy in describing users’interest states and predicting the evolution of their interests.This paper introduces a video recommendationmodel calledCAT-MFRec(CrossAttention Transformer-Mixed Feedback Recommendation)designed to differentiate between explicit and implicit user feedback within the DIEN(Deep Interest Evolution Network)framework.This study emphasizes the separate learning of the two types of behavioral feedback,effectively integrating them through the cross-attention mechanism.Additionally,it leverages the long sequence dependence capabilities of Transformer technology to accurately construct user interest profiles and predict the evolution of user interests.Experimental results indicate that CAT-MF Rec significantly outperforms existing recommendation methods across various performance indicators.This advancement offers new theoretical and practical insights for the development of video recommendations,particularly in addressing complex and dynamic user behavior patterns.展开更多
基金supported by National Natural Science Foundation of China(62072416)Key Research and Development Special Project of Henan Province(221111210500)Key TechnologiesR&DProgram of Henan rovince(232102211053,242102211071).
文摘The rapid development of short video platforms poses new challenges for traditional recommendation systems.Recommender systems typically depend on two types of user behavior feedback to construct user interest profiles:explicit feedback(interactive behavior),which significantly influences users’short-term interests,and implicit feedback(viewing time),which substantially affects their long-term interests.However,the previous model fails to distinguish between these two feedback methods,leading it to predict only the overall preferences of users based on extensive historical behavior sequences.Consequently,it cannot differentiate between users’long-term and shortterm interests,resulting in low accuracy in describing users’interest states and predicting the evolution of their interests.This paper introduces a video recommendationmodel calledCAT-MFRec(CrossAttention Transformer-Mixed Feedback Recommendation)designed to differentiate between explicit and implicit user feedback within the DIEN(Deep Interest Evolution Network)framework.This study emphasizes the separate learning of the two types of behavioral feedback,effectively integrating them through the cross-attention mechanism.Additionally,it leverages the long sequence dependence capabilities of Transformer technology to accurately construct user interest profiles and predict the evolution of user interests.Experimental results indicate that CAT-MF Rec significantly outperforms existing recommendation methods across various performance indicators.This advancement offers new theoretical and practical insights for the development of video recommendations,particularly in addressing complex and dynamic user behavior patterns.
