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Research on the Impact of Digital Technology and Servitization on the Performance of Manufacturing Enterprises
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作者 Jiaona Yao rattanavalee maisak Thanakon Ratchatakulpat 《Proceedings of Business and Economic Studies》 2024年第4期39-46,共8页
This article mainly discusses the impact of digital technology and service-oriented on the performance of manufacturing enterprises.It first elaborates on the background of the trend of service-oriented manufacturing ... This article mainly discusses the impact of digital technology and service-oriented on the performance of manufacturing enterprises.It first elaborates on the background of the trend of service-oriented manufacturing and the significance of its enterprises.Then,based on the impact of digital technology on the performance of manufacturing enterprises,several practical and feasible measures are proposed,mainly focusing on the long-term layout of service-oriented,shortening the low period,enhancing the competitive awareness of state-owned manufacturing enterprises,improving the driving force transformation,achieving simultaneous progress digitally,configuring digital and service-oriented elements,and eliminating the monopoly of digital resources.Followed by lowering the threshold for private enterprise resource acquisition,promoting financial digital development,breaking the financial dilemma of service-oriented manufacturing,continuously improving the performance level of manufacturing enterprises,and promoting the development of manufacturing enterprises. 展开更多
关键词 Digital technology SERVICE-ORIENTED Manufacturing enterprises PERFORMANCE INFLUENCE
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The Impact of E-Commerce Live Broadcasts on Consumers’Purchase Intention
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作者 Xingchao Bian Thanakon Ratchatakulpat rattanavalee maisak 《Proceedings of Business and Economic Studies》 2024年第4期263-268,共6页
E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as... E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts. 展开更多
关键词 Livestreaming e-commerce Perceived value Perceived risk Purchase intention
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