Translating process is coordination of the source language and target language.As the source language and translation language readers are in different cultural background,so their understanding of the environment is ...Translating process is coordination of the source language and target language.As the source language and translation language readers are in different cultural background,so their understanding of the environment is different.When the translator express their understanding in the receptor language,he must figure out the best relevance between source language and target language,which can achieve pragmatic equivalence.展开更多
Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric i...Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric is an important method, which is often used in advertising.展开更多
文摘Translating process is coordination of the source language and target language.As the source language and translation language readers are in different cultural background,so their understanding of the environment is different.When the translator express their understanding in the receptor language,he must figure out the best relevance between source language and target language,which can achieve pragmatic equivalence.
文摘Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric is an important method, which is often used in advertising.
